How To Build A Podcast Audience: 15 Proven Strategies

by | Grow Your Podcast

Are you ready to build a qualified podcast audience? Have you been dreaming of successfully launching your show and reaching millions of listeners worldwide? Take heart because it is possible with a strong concept, clear strategy, and dedication to producing quality content.

This blog post will explore how to build a podcast audience by developing a consistent presence on social media and other platforms while cultivating a loyal fanbase that will increase downloads and exponentially grow your listener base.

So without further ado – let’s get started!

Related: PODCAST PROMOTION: The Complete List

15 Strategies That Will Help You Effectively Build A Podcast Audience

Let’s take a look!

1) Target your specific audience

Before you decide on the perfect growth strategy for your podcast, you must identify and hone in on your intended audience.

You may think that everyone would enjoy listening to your show; however, focusing on a specific niche of listeners can vastly improve your chances of growing your listener base.

Instead of reaching all demographics with one message, pinpointing what makes you and your podcast unique and special and targeting an audience most likely to benefit from hearing it will help draw more attention to it!

How will this help?

  • Attract Qualified Listeners: By targeting a specific audience you can better tailor the content to their interests and attract qualified listeners over time.
  • More Appealing Podcasts: The more specific your topic is, the easier it will be to identify and appeal to your audience.


Do your research and get as much information about your target audience as possible.

Related: Defining Your Podcast Audience

2) Connect with your listeners using social media

connect on social media

After pinpointing your target audience, you should bridge the gap and contact them. Establishing dedicated social media accounts for your podcast is an excellent place to start.

Social media platforms like Twitter, Instagram, and Facebook are great tools for promoting your podcast to a wider audience.

Here are some pro tips to utilize social media effectively:

  • Generate anticipation for each episode before its release by teasing upcoming installments and promoting existing ones.
  • Embrace a branded hashtag for your content to let your fans join in on the discussion. Please encourage them to help generate buzz around you!
  • Every post should have subject-centered hashtags.
  • Tag your guests in every post that features them and incorporate their hashtags for maximum reach.
  • To engage with your target audience, craft content tailored specifically for the platform. Facebook users enjoy longer videos of around 2-3 minutes, but if you want to capture the attention of TikTokers, create clips at most 15 seconds long.
  • Reach out to your target customers in places they regularly inhabit, such as relevant Facebook and Reddit groups, Slack workspaces, and Discord servers.

How will this help?

  • Increase Engagement: Establishing a connection with your podcast listeners is key for engagement.
  • Gain New Listeners: Interacting with potential listeners can help you reach and capture new audiences.
  • More Reviews & Feedback: Connecting with your listeners will open the door to them, providing valuable reviews, feedback, and insights that may help you further improve your show.


Interaction is key! Make sure to reply to comments and messages and keep your audience engaged with regular updates.

3) Use visual content to promote your show

It’s no secret that visuals can help draw attention and engagement. For podcast promotion, visuals such as cover art, logos, and episode images can be used to make a lasting impression on your audience.

Using visually appealing content helps keep people interested in what you offer! You can also use video podcasts or create snippets from your show for social media platforms like YouTube, Instagram, TikTok, and Snapchat.

These videos will be beneficial in several ways:

  • An easy way for potential listeners to get a taste of your podcast without having to tune in all the time.
  • It will help widen your reach by exposing you to more viewers who may have yet to hear about your show.
  • Creating short how-to videos or tutorials related to the topics discussed in each episode can generate even more exposure and give people further insight into your podcast.

4) Utilize Search Engine Optimization (SEO)

Search engine optimization (SEO) is another great way to grow your listener base.

How Can You Optimize Your Content?

  • Research Relevant Keywords: Researching relevant keywords to use in your podcast description and titles will help improve how high up you appear in Google searches.
  • Use show notes and transcripts: Include show notes or episode transcriptions on your website or blog that includes all relevant keywords. This will help search engines better understand what your podcast is all about.
  • Make Your Content Shareable: Increase the chances of your podcast being shared by making it easy for listeners to share with their friends and family through social media platforms.

How will this help?

  • Easy to Find You: Using Relevant Keywords will make it easier for people searching for topics related to your podcast to find you on the web. This will create more opportunities for potential listeners to come across and listen to your show!
  • Maximized Visibility: Using relevant hashtags when promoting each episode on social media platforms like Twitter and Instagram will also help maximize visibility; this way, even if someone doesn’t follow you directly they may still stumble across your posts in their searches or through hashtag threads.


To make the most of SEO, use keywords as much as possible in your podcast titles, descriptions, and tags. Also, remember to be consistent with how you name and describe your podcast episodes to ensure maximum visibility.

Related: Podcast Performance Metrics

5) Submit your podcast to every podcast app and directory

Another great way to build your podcast audience is by submitting your show to as many directories, search engines, and streaming services as possible. This will make it easy for people to search through different podcast apps.

Some of the major podcast directories you should list include:

How will this help?

  • Wider Reach: Listing your podcast on multiple directories and streaming services will give you a wider reach. This way, even if someone does not use Apple Podcasts as their primary source to search for shows, they will still be able to find you and tune in.
  • Improved Visibility: Submitting your podcast to directories and streaming services will also help with how discoverable it is. This way, when someone searches for topics related to your show, they will be more likely to come across it in search results.


  • Remember to promote your podcast on other marketing channels like email newsletters and blog posts. This will help get the word out about your show and grow your audience even further.

6) Create podcast trailers

Developing a podcast trailer is essential to podcast success, whether you’re already established or launching something entirely new. With an enticing trailer, you can promote your brand in advance and start gathering listeners prior to the release of your series’ first episode!

How will this help?

  • Branding: Creating a podcast trailer serves as an introduction that showcases how your show stands out from the crowd.
  • Gives an Idea of the Content: It also helps give potential listeners a quick and easy way to understand what kind of podcast content you’ll be covering so they can decide if it’s something they’re interested in before actually tuning into the full episode.
  • Attract New Audience: By creating trailers, you are setting yourself up for success by giving people an idea of what to expect–which ultimately increases the chances of them becoming a part of your audience.


To ensure that your trailer is seen, pin it to the top of your hosting platform’s feed and clearly label it as such. This will ensure that those coming to your page for the first time understand how you want them to move forward — in this case, by watching the trailer!

Related: Cool Tricks to Grow Your Number of Podcast Listeners

7) Create a website for your podcast

Creating a podcast website is an important step to take to build your audience. Having a dedicated page or site where potential listeners can learn more about the show and how it works will encourage them to keep coming back.

How will this help?

  • Provide More Information: Your website should include detailed information about each episode and any additional resources that might be helpful for listeners.
  • Make Content Easily Accessible: Additionally, having a designated spot for people to find all of your episodes makes it easier for them to access past content they may have missed or catch up on older episodes if they are new to the show.


Remember to link back to your social media profiles from your website, so people can easily connect with you and share your content. This will help increase your exposure and reach even more potential listeners!

8) Cross-promote with other podcasts

With millions of podcasts on Spotify, every creator strives to grow their listener base. Utilize other creators as a resource and form a network that encourages each other’s success! Create meaningful alliances with like-minded producers and those hosting shows similar to yours. You can expand your reach even further with the right connections in place!

Give them a shoutout on social media and introduce your listeners to them in episodes.

How will this help?

  • Exposure: By collaborating and promoting each other’s shows, both you and the other podcasts will gain more exposure. This can lead to an increased listener base for both of you and introduce new people to your show.
  • Build Connections: Cross-promotion is also a great way to build connections with fellow podcasters in your niche and further develop relationships within the community.


  • Make sure you’re aware of how much promotion each party is doing so it stays balanced and fair–you don’t want one side doing all the work while others benefit!

9) Participate in Podcasting Communities

Joining relevant Facebook Groups, Reddit boards, and other online discussion groups related to your podcast topic is a great way to interact with other creators, get feedback and learn how to improve your show.

How will this help?

  • Gather Feedback: Participating in podcasting communities is a great way to get honest feedback on improving your content and growing your audience.
  • Build Relationships: You can also use these spaces to meet new people who may be interested in listening to your show and form relationships with other creators that could lead to potential collaborations down the line!


Remember to be active and respectful of other members’ thoughts and opinions when conversing. This is how you’ll make meaningful connections that will help you further build your podcast’s audience!

Related: How To Join a Podcast Network?

10) Host a contest or giveaway for reviews

Incentivizing people to leave your podcast reviews is a great way to increase engagement and attract new podcast listeners. Consider hosting a contest or giveaway where people can submit their reviews to win something, like free merch or tickets to an upcoming event.

How will this help?

  • More Reviews: A giveaway will help generate more reviews for your show, creating more visibility on podcasting platforms such as Spotify. This will also allow you to understand how people are engaging with your content, so you can make adjustments if necessary.
  • Attract Listeners: Having an incentive is the thing that catches someone’s eye and encourages them to check out your show!


Ensure the contest rules are clear and that all participants agree to the terms before entering. You want to avoid misunderstandings or potential legal issues down the line.

11) Leverage influencers to promote your podcast

Influencers are a great way to spread the word about your podcast, as their large following and strong reputation can help expand your reach. Reach out to influencers in your niche and see how you can collaborate to boost awareness for your show.

How will this help?

  • Gain Exposure: Influencers can grab people’s attention, so their promotion of your podcast could lead to increased visibility and more potential listeners.
  • Improve Credibility: Having endorsements from an influencer adds credibility to your podcast and shows that what you produce is valuable enough for someone with a large following to promote it.


Before reaching out, ensure the influencer is interested in the topic of your podcast and likely to recommend it to their followers! This way, there won’t be any bad blood between you two if they don’t end up being into the content.

12) Get Creative with Email Marketing

Email marketing is a great way to increase engagement with current listeners and bring new people to your podcast. You can send updates about upcoming episodes, behind-the-scenes content, and more.

Here is how you can be creative with Email Marketing

  • Offer discounts or special offers to your email subscribers
  • Share exclusive content with only your email list
  • Ask for feedback from your listeners and use it to improve the podcast
  • Use email automation to segment subscribers and tailor emails accordingly
  • Collect stories and success stories of people who have used your podcast in a meaningful way
  • Send a weekly recap email of all the podcast episodes released that week

How will this help?

  • Keep Listeners Updated: Email newsletters are a great way to keep listeners updated on what’s going on with your podcast. This can help increase their loyalty and engagement as they stay informed about your show!
  • Grow Your Audience: You can also use email marketing to attract new listeners by featuring snippets from previous episodes, special offers, or exclusive content unavailable elsewhere.


Make sure you have a clear opt-in policy for subscribers and provide an easy way for them to unsubscribe if necessary. You want to ensure customers are happy because of how you handle emails!

13) Leverage the second biggest search engine: YouTube

YouTube is the second-largest search engine in the world, which means there’s potential for many people to find your podcast on the platform.

Consider creating content related to your podcasts, such as a how-to or introduction video so that viewers can find something in particular.

Tips for optimizing your YouTube videos:

  • Create compelling YouTube thumbnails that captivate viewers and make them want to click.
  • Elevate your videos with a memorable, branded introduction and conclusion to draw viewers.
  • Incorporate your optimized keyword into your video’s title, ensuring that it corresponds with the name of its blog post.
  • Integrate the YouTube video into the correlating blog article to maximize engagement.
  • Begin being discovered for the topics you share on YouTube!

How will this help?

  • Increased Visibility: Optimizing your videos for specific keywords and creating interesting titles will increase the chances of people finding your content on YouTube.
  • More Engagement: Not only does YouTube traffic result in potential new listeners, but it also gives current listeners more ways to engage with your show by watching associated videos!


Ensure all your videos have accurate descriptions, tags, and titles to get the most out of your YouTube channel. This will help viewers find what they’re looking for and ensure your content is easy to find and understand.

14) Become a Podcast Guest Yourself

Another great way to increase the visibility of your podcast is by becoming a guest on other podcasts. This will help you gain exposure to a new audience and show how knowledgeable you are about your topic – which could lead to more people wanting to listen to your podcast!

Tips for making the most out of being a podcast guest:

  • Make sure the topics discussed align with your expertise.
  • Be prepared with questions beforehand so you’re not relying on someone else to keep the conversation interesting.
  • Have some talking points ready in case there’s any awkward silence.
  • Be generous, as this shows how humble and approachable you are – people will want to hear more from you if they can relate.
  • Be sure to promote the podcast episode once it’s life so that you get maximum exposure!

How will this help?

  • Grow Your Audience: By becoming a guest on other podcasts, you’ll be able to reach new listeners and introduce them to your show.
  • Establish Yourself as an Expert: This will also help establish yourself as an expert in the field, and people may be more likely to listen to your podcast if they see how knowledgeable you are about a certain topic!


Before agreeing to be a guest, ensure that the podcast is well-respected and promotes topics that align with yours. It’s important to pick carefully so that your reputation isn’t tarnished by being associated with something negative.

Plus, following up after the episode has aired could lead to future opportunities or further exposure.

Related: Podcast Collaboration: How to Work with Other Podcasters

15) Use Calls to Action

End every episode of your podcast with a call to action. This is how you will get people to take the next step and start engaging with you on social media, subscribing to your podcast, or even buying something from you!

Effective call-to-actions you can use:

  • Subscribe: Ask your listeners to subscribe to the podcast to get new episode as soon as they come out.
  • Share on Social Media: Ask your listeners to share the podcast on social media channels to help spread the word.
  • Register for Events: If you’re hosting any events or webinars, ask listeners to sign up.
  • Review the Podcast: Ask your listeners to leave a review or rating on iTunes or other podcast directories.
  • Visit Your Website: If you have a website, ask your listeners to visit it for more information about the show and how to get involved.

How will this help?

  • Engage Your Listeners: Calls to action are how you get listeners to take that next step and become active participants in the podcast.
  • Increase Your Reach: Calls to action are how you can continue growing your audience by getting new people to follow and engage with your show!


Make sure your call to action is relevant and related to the content they just heard – this will help keep them engaged and make sure they take the right step. Additionally, thank your listeners for tuning in – this will help make them feel appreciated and encourage them to come back next time!

Related: What Are The Disadvantages Of Podcasts?


Building an engaged podcast audience can be daunting, but with the right strategies and techniques, you can find success.

From fostering meaningful relationships with your listeners to promoting and distributing your show, there are many ways to build an engaged podcast community.

Remember always to track and measure how effective your efforts are so that you can adjust accordingly. Good luck!

Frequently Asked Questions (FAQs)

Q: How do I make sure my podcast stands out?

A: You can make sure your podcast stands out by researching what’s already out there and how you can differentiate yourself from those shows. This may involve choosing topics or formats that nobody else is covering or offering something unique or unexpected about how you present your content.

Q: How do I measure the success of my podcast?

A: You can measure the success of your podcast by tracking how many downloads or subscribers you get per episode, how often your social media posts are shared, and how engaging people are with your content. To learn more, here’s a guide on how to find out the number of listeners of a podcast.

Q: What is the best way to reach new listeners?

A: The best way to reach new listeners is by leveraging the power of word-of-mouth. Have your current listeners share the podcast with their networks, and make sure you’re staying active on social media so people can discover your show.

Notify of
Inline Feedbacks
View all comments