Understanding Instagram’s Business Category for Podcasters

by | Grow Your Podcast

Instagram is one of the most popular social media platforms in the world, with several businesses and influencers using it to expose people to their “brands.” Podcast creators should definitely post to Instagram and create a business profile that will get more eyes and ears on their podcasts.

Related: PODCAST PROMOTION: The Complete List (2023)

What business category is a podcast on Instagram?

Instagram has a podcast category that you can select as your business category. However, if your Instagram is connected to your podcast’s Facebook page, your business category from Facebook will transfer over to your Instagram page once both are synced up. For this to work, select the About section on your Facebook page and click “suggested edits.”

This will allow you to edit the category of your business to whatever you’d like it to be. You can type in “Podcast,” then click “Save.” Once you do this, head back to Instagram on your personal account. Head to the “Settings” page and scroll below to find “Business Settings.” Switching back to personal, you’ll want to go right back to Business Profile. There you’ll see your business category has changed to “Podcast.”

Can I put my podcast on Instagram?

instagram app on iphone screen

Using Instagram as a podcast creator is a great way to build up an audience.

Though Instagram does not have a streaming platform for podcasts, it does allow you to link to your podcast through Insta Stories. Typically speaking, most streaming platforms like Spotify or Pandora will allow you to share whatever audio you want to social media sites. They even have a built-in icon to help you navigate the process.

If your podcast is on one of these platforms, click on their “Share” button. Scroll until you see Instagram. If you are already logged in or synced with your Instagram account, the app will pop up as soon as you hit its icon. From there, it will give you the option to share to your Insta Story. Make sure to be on your business account, and not your personal account.

This will add an image-based link that will pull up whatever app you pulled it from. This keeps you from having to put your links in the Link in Bio section of your profile. And as an added bonus, if your Instagram is linked to your Facebook page, your Insta Story will show up there, as well.

How do I categorize my business on Instagram?

If you want to add a business category to your professional Instagram page, you will first need to create a professional account. When you sign up for an Instagram page, you will have the option to create a business page or a personal page.

Once you have your account set up, click on “Edit Profile.” From there, you can select whichever business category they have listed. There are so many categories that your business may fall under. If you would rather list yourself as something as generic as “podcast,” consider the other following categories:

  • Comedian (if you have a comedy podcast)
  • Entertainment Website
  • Episode
  • Health/Beauty (if you have a health/beauty podcast)
  • Marketing Consultant (if you have a marketing podcast)
  • Media
  • Motivational Speaker
  • Musician
  • News Personality
  • News & Media Website
  • Public Figure
  • Writer


When you have an Instagram business page, the opportunities for showcasing your podcast and marketing it are plentiful. One of the ways you can get more people to find you is if you add “Podcast” as your business category.

By linking to your podcast RSS feed or actual episode, you will likely increase traffic to your website or podcast streaming platform, which will aid you in getting more listeners.


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