Is it too late to start a podcast?

by | Start

Though you may think you’re late to the podcasting boom in recent years, if you have the talent and energy to start a podcast, don’t count yourself out just yet. What’s most important is if you are bringing either a new topic or a new spin on a topic to the table. If you have something that people would be interested in hearing and can put it out there to the public in a welcoming and intriguing way, you don’t have to say no to your dream of starting a podcast.

Are podcasts still popular?

Podcasts have grown in popularity since the early 2000s when they first began uploading to the web. Now, there are millions of podcasts the world over to choose from, and plenty of advertisers willing to dole out money to them because they are so popular. In fact, in a recent study, podcast advertising is expected to surpass the billion dollar mark and grow 45 percent in just one year’s time in 2022. Over 100 million people enjoyed listening to podcasts in 2020, which will rise again in 2022 to 125 million. This makes podcasting a lucrative pastime if not career if you can get the audience to go with it.

Is it hard to start a podcast?

It’s not too late to start a podcast as long as you have the time, content, and determination to do it.

Starting a podcast doesn’t have to be difficult, especially if you already have skills in conversation, storytelling, writing, and editing. These characteristics will help you to refine your podcast to make it the most succinct and interesting it can be. Other than those things, starting a podcast without the proper equipment will lead to a low quality sound and keep listeners from wanting to tune in regularly. That’s why you should invest in a good microphone and recording equipment if you want to ensure your audience gets the very best from you. You will also need to look into creating a space for people to find your podcast through RSS feeds, advertising it, and making it available on streaming sites like Spotify and Apple Podcasts.

And don’t forget to make your podcast entertaining. As mentioned before, the basics of setting up the equipment and making sure your quality is good isn’t the most difficult part about podcasting; it’s the content. If you don’t have the time or ability to create an engaging podcast with interesting stories or advice, don’t expect to get the audience that will help make it successful. Find your niche in the podcasting space you wish to reside in and research your competitors to see how you can add something new to the genre.

Is it a good idea to start a podcast?

Despite the popularity of podcasts, some don’t make it past three episodes; in fact, 26 percent of new podcasts only produce one episode. Creating and maintaining podcasts is not the easy pastime you might think it is. You should only start a podcast if you have the ability to invest time into it, and whether you are bringing something new to the genre you hope to cover. If you also don’t have anyone helping out, it can be a heavy burden to keep producing everything on your own. But if you have all these elements in place, it might be a good idea to start a podcast.


It’s never too late to do anything you love to do, even if it’s difficult and there are many competitors out there in the podcasting world. If you have the right frame of mind, the time it takes to invest in creating and maintaining a podcast, and interesting and engaging content, it’s not too late to start a podcast.