Creating content for your business is an important way to get visitors to your site and to purchase your products or services. Three ways you can create content is to start a blog, a podcast, or a YouTube channel. While blogs are the cheapest and least time-consuming efforts, people are becoming more and more prone to listening to podcasts and/or watching videos on YouTube. The difference between creating a podcast and a YouTube video is generally one is audio only and the other is audio and video. This means that YouTube videos will require more equipment and software, while podcasts are less expensive. The main concern in deciding which to choose is how much time you have, the amount of money you can spend, and whether you need a visual element included in your content. Without the need for that, podcasts are a great way to produce content for your site and entice more people to engage with your company.
Which is better: a blog or a podcast?
A blog is built up of posts that are generally at least 300 words in length that allow for Search Engine Optimization to help web users find your site, read your blog, and hopefully continue to come back to the site and buy what you’re selling (if anything). Blogs allow for you to optimize the website for advertising, which includes setting up your site for Google Ads to display and for you to earn revenue for every click on those ads.
A podcast takes a lot longer to create than a simple written blog with a few pictures. Podcasts require recording equipment, software, vocal talents, and hosting fees for streaming platforms. However, podcasts are quickly becoming one of the more popular ways to access information. Though blogs are easier to produce, the likelihood of people reading a blog vs. listening to a podcast is becoming less and less as the years go by.
Is a podcast or YouTube better?
Both podcasts and YouTube videos are ways to connect with an audience that don’t involve people having to read. More and more, people want sound and video over the written word. Therefore, both podcasts and YouTube videos are good options for people to create dynamic content. However, while podcasts are just audio, YouTube videos are audio and video, which means that you have to add in more equipment such as cameras and lighting, as well as video editing software to the mix when you create YouTube content. This adds more of an expense and time. Also take into account the visual element, such as who will be on camera and what will be shown. You will want the visuals to look somewhat nice, so investing in backdrops and makeup and hair may be a necessity, as well. Therefore, podcasts are a better option for producing content that is not reliant on visual cues, and you can always upload your audio podcasts to YouTube without a video component.
Is a blog or YouTube better?
Blogs are much less work and easier to achieve than a full video series on YouTube. But people, as mentioned before, are visual animals, and are more likely to watch a video these days than to read a blog post, even if it’s on the same topic. But deciding between the two media is really a matter of time and expense. How much time and money can you put behind creating videos vs. the short amount of time and expense it takes to create a blog? If you feel it’s worth it for the exposure (and there’s likely to be more exposure with a video than a blog), then it may be worth your time to produce video content.
Creating a blog is a great way to get people to visit your site, but without a visual or audio component, content can become stale as most people would rather listen or watch something than read, generally speaking. Therefore, creating a podcast is an excellent way to create content that is engaging and less expensive than video. YouTube is a great way to connect with potential customers if you need to show video in the content you produce. Otherwise, podcasts are moderately expensive and easy to produce compared to video.