How to Create a Course to Sell on your Podcast

by | Monetize

Are you a podcaster looking for a new way to monetize your show? Creating a course to sell on your podcast can be a great way to generate additional income. In this post, we’ll go over some tips and strategies for creating a successful course that will help you earn more from your podcast.

Related: How to Make Money Podcasting.

1. Identify your target audience

Before you start creating your course, it’s important to identify your target audience. Who is your podcast aimed at, and what kind of course would they be interested in? This will help you tailor your course to the needs and interests of your listeners, increasing the chances that they will enroll and complete your course.

If you’re unsure of who your target audience is, try surveying your listeners or asking for feedback on social media. This will give you valuable insights into their preferences and needs, which you can use to create a course that is tailored to them. You can also look at your podcast analytics to see who your listeners are, where they come from, and what they are interested in.

Once you have a good understanding of your audience, you can start brainstorming ideas for your course. Consider what topics your listeners are interested in, what problems they are facing, and what solutions you can offer. You can also look at your own expertise and experience to see what kind of course you could create that would be valuable to your audience.

2. Decide on a format for your course

Once you have a clear idea of your course topic and target audience, it’s time to decide on a format for your course. Will it be a series of video lessons, a written guide, or a combination of both? The format you choose will depend on the type of course you’re creating and the preferences of your target audience.

For example, if you’re creating a course on how to start a business, a series of video lessons might be the best option, as this will allow you to show your students step-by-step how to create a business plan, find investors, and launch their business. On the other hand, if you’re creating a course on meditation, a written guide might be more appropriate, as this will allow your students to read and follow the instructions at their own pace.

When deciding on a format, it’s also important to consider the resources and skills you have available. If you’re not comfortable creating videos, a written guide might be a better option for you. On the other hand, if you have experience shooting and editing videos, a video course might be more feasible for you.

3. Create your course

Once you’ve chosen a format for your course, it’s time to start creating it. This will likely involve a lot of research and planning, so be prepared to put in some time and effort. If you’re creating a video course, you’ll need to plan out each lesson, shoot and edit the videos, and create any accompanying materials, such as slides or handouts. If you’re creating a written guide, you’ll need to organize your material and write out each lesson in a clear and concise manner.

To create a successful course, it’s important to make it engaging, informative, and easy to follow. Consider using a variety of learning methods, such as videos, quizzes, worksheets, and case studies, to keep your students engaged and help them retain the information you are teaching. You can also consider hiring an editor or proofreader to help you polish your course materials and make sure they are error-free.

4. Promote your course on your podcast

Once your course is created, it’s time to promote it on your podcast. You can do this by mentioning your course in your regular episodes, as well as creating a dedicated episode or two to talk about it in more detail. Be sure to provide a clear call to action, such as a discount code or special offer, to encourage your listeners to enroll in your course.

You can also promote your course on social media, in your email newsletter, and on your website. Be sure to highlight the benefits of your course and what your students will learn from it. You can also offer a free preview or sample lesson to give potential students a taste of what your course is like.

5. Offer incentives and bonuses

To make your course more appealing to potential students, consider offering incentives and bonuses. For example, you can offer a money-back guarantee, which will give your listeners the confidence to try out your course without any risk. You can also offer a discount for early enrollment, or a limited-time special offer to create a sense of urgency and encourage people to enroll in your course.

Additionally, consider offering additional bonuses or perks for those who enroll, such as access to a private Facebook group or exclusive content not available to non-students. This will give your students added value and make them feel like they are part of an exclusive community.

6. Continue promoting your course

Once your course is live, it’s important to continue promoting it on your podcast and on social media. Consider running a contest or giveaway to generate buzz and attract new students. You can also reach out to influencers or other podcasters in your niche to see if they would be interested in promoting your course to their audience.

It’s also a good idea to regularly update and improve your course to keep your students engaged and satisfied. You can do this by adding new lessons, updating old ones, and incorporating feedback from your students. This will help you maintain a high level of quality and keep your course relevant and valuable to your students.


In conclusion, creating a course to sell on your podcast can be a great way to monetize your show and generate additional income. By identifying your target audience, choosing the right format, and promoting your course effectively, you can create a successful course that will help you earn more from your podcast. With the right approach, you can turn your podcast into a profitable business that will allow you to continue sharing your knowledge and passion with your listeners.