How to Make Money Podcasting: 8 Ways to Monetize Your Show

by | Monetize

If you’re looking for ways to make money podcasting, look no further! In this blog post, we will discuss 8 ways you can monetize your show and generate some revenue.

There are various options available to podcasters, so there is something for everyone. We’ll cover a range of methods, from advertising and sponsorship to product sales and membership programs.

So whether you’re just starting or have been podcasting for years, there’s sure to be something new here for you!

Related: 6 Podcast Affiliate Programs 

Overview Of Podcasting

Podcasting is a way of distributing audio content over the internet. It’s like radio, but instead of listening to it on the airwaves, you can listen to it on your computer or phone.

People create podcasts by recording episodes and uploading them to websites or services like iTunes. Listeners can then subscribe to these podcasts and have new episodes automatically downloaded to their computer or phone.

Podcasting has become increasingly popular in recent years as more and more people have started creating and listening to podcasts. Some popular podcasts are interviews, comedy, and discussion shows.

Related: Vlog vs. Blog vs. Podcasting

How Can You Make Money Podcasting?

Many people don’t realize that you can make money from podcasting. While it may not be a huge income, it can generate some revenue from your show.

There are a few different ways to make money from podcasting. We’ll discuss some of the most popular methods below.

  1. Affiliate Marketing
  2. Sponsors & Advertising
  3. Courses
  4. Services
  5. Crowdfunding & Donations
  6. Premium Content
  7. Events
  8. Selling Products

Let’s dive into each of these in more detail.

1) Affiliate Marketing

One way to make money from your podcast is through affiliate marketing. It is one of the most famous methods of monetizing a blog, but it can also be used for podcasts. This is the podcast monetization strategy of many professionals.

What is affiliate marketing?

Affiliate marketing is when you promote someone else’s product or service in your podcast and receive a commission on any sales you generate. This could be through a referral link, a unique discount code, or even mentioning the company or product on your show.

For example, let’s say you have a podcast about gardening. You could promote a gardening book you’ve read and enjoyed and receive a commission on any sales you generate. Affiliate marketing can be a great way to monetize your podcast and generate extra income.

It’s also a great way to promote products and services that you believe in and that align with your audience’s interests. Just make sure that you only recommend products and services you have personally tried and believe are worth recommending.

Related: Can You Read Books on Your Podcast?

How to Get Started with Affiliate Marketing?

If you’re interested in affiliate marketing, there are a few things you need to do to get started. Here are the steps you need to take:

Find products or services to promote

The first step is to find products or services you can promote. This could be anything from a physical product to an online course. Consider what your audience is interested in and look for products or services that appeal to them. You could also look for products or services you use and love.


Sign up for an affiliate program

Once you’ve found a few products or services to promote, the next step is to sign up for an affiliate program. This is how you’ll get your affiliate link or discount code. Each company will have its program, so sign up for the one associated with the product or service you want to promote.

Promote the products or services on your show

The final step is to start promoting the products or services on your podcast. This could be through a mention, a review, or even an announcement that you’re an affiliate. Remember to include your referral link or discount code so people can use it when making a purchase.

Related: PODCAST PROMOTION: The Complete List

Keep track of your sales

Once you start promoting products or services on your show, it’s important to keep track of your sales. This will help you see how well you’re doing and what’s working. Most affiliate programs will provide a dashboard to see your sales and commissions.

These are just a few of the things you need to do to get started with affiliate marketing. If you’re interested in this monetization method, sign up for an affiliate program and start promoting products or services on your show.

2) Sponsors & Advertising

Another way to make money from your podcast is through sponsorships and advertising. This is one of the most common ways that podcasts make money.

What is a sponsorship?

A podcast sponsorship is an agreement between the podcast host and a sponsor to promote the sponsor’s product or service in the podcast in return for money. The amount of money involved can vary depending on the size and reach of the podcast audience.

For example, let’s say you have a podcast about dogs. You could approach a dog food company and offer to promote their products on your show in return for a fee.

Podcast sponsorships are a common way for podcasters to generate revenue since podcasts generally have low production costs but can still attract many listeners.

To be successful, a podcast must have a loyal audience engaged with the content and willing to listen to sponsored messages from time to time.

How to Find Sponsors for Your Podcast?

If you’re interested in finding sponsors for your podcast, there are a few things you need to do. Here are the steps you need to take:

Build an engaged audience

The first step is to build an engaged audience and multiple podcast advertising networks. This means creating quality content that your listeners will enjoy and creating creative ways to promote your podcast. Your podcast advertising network must be great!

Research potential sponsors

Once you have an engaged audience, the next step is to start researching potential sponsors. You can do this by googling companies in a similar niche as your podcast or reaching out to companies you’re already familiar with.

Reach out to potential sponsors

After you’ve found a few potential sponsors, the next step is to reach out to them and pitch your podcast. This can be done by emailing or calling the company’s marketing department.

Negotiate sponsorship deals

If a potential sponsor is interested in working with you, the next step is to negotiate a sponsorship deal. This will involve discussing how often you’ll mention the sponsor on your podcast, what kind of discount you’ll offer listeners, and how much money you’ll be paid.

Follow up with sponsors

Once you’ve negotiated a sponsorship deal, it’s important to follow up with the sponsor to ensure they’re happy with the arrangement. This can be done by sending them a monthly report of your listener numbers and feedback from sponsors.

These are just a few ways you can make money from your podcast. If you’re creative and willing to put in the work, there’s no reason you can’t be successful. Make sure to add your podcasts to apple podcasts for the best sponsorships.

3) Courses

If you have knowledge or expertise in a particular area, you can create a course and sell it to your audience. This is a great way to monetize your podcast because it allows you to share your knowledge with others and make money simultaneously.

What is a course?

A course is an online or offline class that covers a specific topic. It can be delivered in various formats, including text, audio, video, or a combination of all three.

Courses can be created about any topic, but they’re typically most effective when focused on helping the listener achieve a specific goal.

For example, let’s say you have a podcast about cooking. You could create a course teaching listeners how to cook healthy meals on a budget.

Courses can be sold in various ways, including through your website, an online course platform, or even through your podcast.

How to Create a Course?

If you’re interested in creating a course, there are a few things you need to do. Here are the steps you need to take:

Choose a topic

The first step is to choose a topic for your course. This can be something you’re passionate about or have a lot of knowledge in.

Create an outline

Once you’ve chosen a topic, it’s time to create an outline for your course. This will help you organize your thoughts and ensure that your course is cohesive.

Create the content

Now, it’s time to start creating the actual content for your course. This can be in videos, audio recordings, or text-based lessons.

Promote your course

The final step is to promote your course. This can be done through your website, social media, or even through your podcast itself.

Courses are a great way to monetize your podcast because they allow you to share your knowledge with others and make money simultaneously. If you have knowledge or expertise in a particular area, consider creating a course and selling it to your audience.

4) Services

You can monetize your podcast by offering services if you have a skill or expertise that others need. This could be anything from consulting services to coaching to teaching.

For example, let’s say you have a podcast about fitness. You could offer personal training services to your podcast listeners. Or, if you’re a financial advisor, you could offer financial coaching services.

The sky is the limit when it comes to offering services. If you have a skill or expertise that others need, there’s a good chance you can monetize your podcast by offering it as a service.

How to Offer Services?

If you’re interested in offering services, there are a few things you need to do. Here are the steps you need to take:

Identify your skills and expertise

The first step is to identify your skills and expertise. What can you offer that others need?

Create an offer

Once you’ve identified your skills and expertise, you need to create an offer. This is what you’ll be selling to your listeners.

Create a sales page

The next step is to create a sales page for your offer. This is where you’ll list the details of your offer and provide a way for people to buy it.

Promote your offer

The final step is to promote your offer. You can promote it on your podcast, website, or social media.

You need to take these steps to offer services through your podcast. This is a great way to monetize your show if you have a skill or expertise that others need.

5) Crowdfunding & Donations

This method best suits podcasts with a large and engaged audience. With this method, you can solicit donations from your listeners or set up a crowdfunding campaign to raise money for your podcast.

What Does Crowdfunding Mean?

Podcast crowdfunding is funding a podcast project or campaign through small financial contributions from many people. This crowdfunding type allows podcast creators to raise money from many people in exchange for exclusive content, rewards, or other incentives.

Crowdfunding for podcasts has become increasingly popular in recent years as podcasting has grown in popularity. By allowing podcasters to solicit donations from their listeners, crowdfunding platforms give podcasters a way to generate revenue for their projects and build a community of supporters around their show.

Platforms for Crowdfunding

There are a few different crowdfunding platforms, each with its benefits and drawbacks. Here are some of the most popular platforms of crowdfunding for podcasts:

Donation-based crowdfunding

Donation-based crowdfunding is the most popular type of podcast. With this crowdfunding type, listeners can make one-time or recurring donations to support their podcasts.

Patreon

Patreon is a popular donation-based crowdfunding platform that allows fans to support their favorite creators with monthly donations.

Kickstarter

Kickstarter is a popular crowdfunding platform that allows creators to solicit pledges from supporters in exchange for rewards.

Indiegogo

Indiegogo is a popular crowdfunding platform that allows creators to solicit donations or sell products and services in exchange for funding.

How to Do Crowdfunding for Podcasts?

If you’re interested in crowdfunding for your podcast, there are a few things you need to do. Here are the steps you need to take:

Find a crowdfunding platform

The first step is to find a crowdfunding platform to solicit donations from your listeners.

Create a campaign

Once you’ve found a crowdfunding platform, you’ll need to create a campaign. This will include setting up a page on the crowdfunding platform’s website and creating rewards for your backers.

Promote your campaign

The final step is to promote your campaign to your listeners and social media followers. You’ll need to tell people about your campaign and why they should support it.

These are the three basic steps you need to take to crowdfunding for your podcast. If you’re interested in this method, research and find a platform that’s right for you.

6) Premium Content

Another way to make money from your podcast is to offer premium content for your listeners. This can be an exclusive podcast, bonus podcast episodes, or other types of content that your listeners can access for a fee. You can also do that person with a premium membership can watch your podcast ad-free, or they don’t have to see the podcast ads.

What is Premium Content?

Premium content is a type of content that is only available to paying subscribers. This content is usually released regularly and can include exclusive interviews, bonus episodes, or behind-the-scenes looks at the podcast.

Podcasts that release premium content typically use a subscription-based model, where listeners pay a monthly or yearly fee to access the premium content.

How to Offer Premium Content?

If you’re interested in offering premium content for your podcast, there are a few things you need to do. Here are the steps you need to take:

Create exclusive content

The first step is to create exclusive content that your listeners can’t get anywhere else. This content can be in the form of bonus episodes, interviews, or any other type of content that you think your listeners would be interested in.

Set up a subscription process

The next step is to set up a subscription process for your premium content. This can be done through a platform like Patreon or Gumroad.

Promote your premium content

Once you have your premium content set up, you need to promote it to your listeners. You can do this by mentioning it in your regular episodes or creating a landing page on your website.

These are just a few ways you can make money from your podcast. If you’re looking for more ideas, check out our ultimate guide to making money from your podcast.

Related: How to Charge for a Podcast with Premium Content

7) Events

Another way to make money from your podcast is to host live events. This can be in the form of a live show, panel discussion, or any other type of event that your listeners would be interested in attending.

What are Podcast Events?

Podcast events are live shows or panels that are hosted by podcasters. These events typically feature the podcast host or guest speakers discussing various topics related to the podcast.

Podcast events can be a great way to engage with your listeners and build your brand. They can also be a great way to generate revenue for your podcast.

How to Host a Podcast Event?

If you’re interested in hosting a podcast event, there are a few things you need to do. Here are the steps you need to take:

Find a venue

The first step is to find a venue for your event. This can be a local bar, restaurant, or any other space that can accommodate your event.

Promote your event

The next step is to promote your event to your listeners and social media followers. You’ll need to tell people about your event and why they should attend.

Sell tickets

The final step is to sell tickets to your event. You can do this through a ticketing platform like Eventbrite or Ticketleap.

These are the three basic steps you need to take to host a podcast event. If you’re interested in this method, be sure to research and find a venue that’s right for you.

8) Selling Products

Another way to make money from your podcast is to sell products. This can be in the form of physical, digital, or any other type of product that your listeners would be interested in purchasing.

For example, you could sell t-shirts, stickers, or merchandise with your podcast logo. Or, you could sell an eBook or online course that teaches people how to start their own podcast.

How to Sell Products?

If you’re interested in selling products, there are a few things you need to do. Here are the steps you need to take:

Find a product

The first step is to find a product your listeners would be interested in purchasing. This can be anything from t-shirts to eBooks.

Create a sales page

The next step is to create a sales page for your product. This is where you’ll promote your product and give people the option to purchase it.

Drive traffic to your sales page

The final step is to drive traffic to your sales page. You can do this through social media, email marketing, or any other type of marketing that you’re comfortable with.

These are the ways the most successful podcasts use to make money. You can also do this and be successful!

Combine All the Methods to Make More Money

Now that you know how to make money from your podcast, it’s time to start putting them into action. Combining these methods and creating a well-rounded revenue stream is the best way to make money from your podcast.

Remember, building an audience and generating income from your podcast takes time. So, be patient and keep at it. If you put in the work, you’ll eventually see the rewards. Just keep moving forward, and don’t give up.

Conclusion

Podcasting is a great way to share your voice with the world and build an audience of loyal fans. But, like any other form of content creation, you want to make sure that you’re monetizing your show so that you can create a sustainable business around it.

In this article, we’ve outlined 8 different monetization methods that you can start making money podcasting. Which of these methods are you most excited to try? Let us know in the comments below!