Are you looking to expand your podcast network and take it to the next level? Joining a podcast network can help you build an engaged community of listeners, reach new audiences, collaborate with other podcasters, access promotional resources, and even generate increased revenue.
But such an endeavor isn’t always easy – so how do you actually join a podcast network? In this blog post, we will walk you through the entire process step-by-step, from researching potential networks to signing on the dotted line. Read on for everything you need to know about joining a successful podcasting network.
Contents
What is a Podcast Network?
A podcast network is a company or organization that produces and distributes multiple podcasts. While some networks may focus on one specific topic, many have many podcasts covering different topics and genres.
Podcast networks typically provide a platform for podcasters to distribute their show, access resources like production and marketing support, network with other podcasters, and even generate revenue from advertising and sponsorships.
How do podcast networks work?
A podcast network provides a platform for podcasters to distribute their show, access production, and marketing support resources, network with other podcasters, and even generate revenue from advertising and sponsorships.
When you join a network, the network will provide access to all of these services. The fees associated with joining vary depending on the size of the network and the services they offer.
Podcast networks can also provide promotional opportunities, such as exclusive partnerships with big brands or featured placement on their website or app.
What are ad-free podcast networks?
Ad-free podcast networks provide a platform for podcasters to share their work without relying on advertising revenue as a primary source of income.
These networks are typically subscription-based, meaning that listeners must pay a fee each month in order to access the content produced by their favorite creators.
Ad-free networks usually offer exclusive content and other benefits to their subscribers, such as access to exclusive events, discounts on merchandise, and more.
How do these networks work?
Ad-free podcast networks provide creators with a platform for sharing their content without the need for ads. Instead of traditional advertising, subscription fees are used to monetize content and maintain the network.
Subscribers pay a monthly fee to access the network and all of its content, though some networks also offer free-to-access episodes or a limited number of free listens.
Ad-free podcast networks can provide podcasters with stability and control over their content and access to resources and collaboration opportunities that are not available through traditional ad-based networks.
Related: How to Make Money Podcasting
Benefits of Joining a Podcast Network
Joining a podcast network can offer you several key benefits:
- Increased visibility: By joining a podcast network, you can reach more listeners, as your show will be featured on the network’s website or app.
- Revenue opportunities: Podcast networks often provide access to advertising and sponsorship opportunities, which can help increase your revenue.
- Enhanced production quality: Podcast networks provide resources like editing, marketing, and promotion that can enhance the overall production quality of your show.
- Advertising opportunities: Podcast networks can provide access to sponsorships and advertising opportunities that can generate additional revenue.
- Networking opportunities: Joining a podcast network gives you a chance to collaborate with other podcasters, share resources, and gain valuable insights from experienced professionals in the industry.
- Sponsorship: Many podcast networks have relationships with sponsors and advertisers – so signing up for a network can open the door to potential sponsorship opportunities.
- Credibility: Joining a podcast network adds legitimacy to your show and can help you establish credibility with potential listeners.
- More time to work on your Podcast: The resources offered by podcast networks can free up your time to focus on creating great content.
Related: Tricks to Grow Your Number of Podcast Listeners
Potential Drawbacks of Joining a Podcast Network
There are some potential drawbacks to joining a podcast network.
- Sharing Revenue: Podcast networks typically take a percentage of the ad revenue generated by your podcast, so it is important to factor this into your decision.
- Loss of Creative Control: Joining a network may mean giving up some creative control, as they will typically have their standards and guidelines.
- Forced Outreach: Network preferences can sometimes limit the types of content you produce and require a certain level of outreach that may not fit your goals.
- Ending any existing sponsorships: If you are already working with sponsors or have existing partnerships, joining a network could mean ending those relationships.
- Switching hosting services: Joining a podcast network may require you to switch hosting services, as some networks have their proprietary platforms.
Questions To Ask Yourself If You Should Join a Podcast Network
Joining a podcast network can be a great way to grow and monetize your show, but it is important to consider all the pros and cons before making a decision.
Ask yourself these questions:
- Do I need more listeners or revenue?
- Do I have time for additional outreach?
- Am I willing to give up some creative control?
- Do I have existing sponsorships or partnerships?
- Can I switch hosting services?
Once you’ve considered all of these factors, you can decide whether joining a podcast network is the right choice for your show.
Requirements for Joining Podcast Network
When joining a podcast network, it is important to know the requirements. Generally speaking, most networks require the following:
- Number of Downloads: At least 1000 downloads per episode, or 5000 per month. The number may rise if the network is bigger.
- Frequency of Podcasts episodes: The network may require you to produce at least one new episode a week.
- Revenue sharing: You may have to agree to share a percentage of your ad revenue with the network. The revenue is usually shared in a ratio of 70/30.
Step-by-Step Process of Joining a Podcast Network
Let’s get started!
#1. Research potential networks
Start by researching potential podcast networks and exploring their services to see if they fit you. Check out reviews and testimonials from existing members to get an idea of what it’s like to be part of the network.
#2. Make sure you meet the network’s requirements
Once you’ve identified a few potential networks, ensure you meet their requirements. For example, many networks require at least 1000 downloads per episode or 5000 per month.
#3. Pitch your podcast
Prepare a pitch for your podcast, outlining what it is about, the target audience, and why you think it would be a good fit for their network.
Podcast networks require a pitch. Here is a sample template below to help create your perfect podcast pitch:
Subject Line: Podcast Pitch for {Podcast Name}
Introduction: Hi, My Name is {Name}, and I’m the host of {Podcast Name}.
Description: I produce a weekly podcast focusing on {topic or theme}. My show aims at {target audience}, and I’ve consistently produced episodes for {number of months/years}.
Reasons to join: Here are just some of the reasons why I think my podcast would be a great fit for your network:
- High-quality production and engaging content that resonates with listeners.
- Our high download numbers prove access to a loyal, engaged audience.
- Unique insights on topics relevant to the network’s target audience.
- Regular updates and fresh content every week.
#4. Submit your podcast:
Once you’ve done all the research and prepared a strong pitch, it’s time to submit your podcast to the network. Most networks have an online form or application you can fill out with your show details and background information.
#5. Negotiate the terms:
If your podcast is accepted into the network, you will need to negotiate the terms of your agreement. Ensure to include information about revenue sharing, advertising opportunities, and other specifications.
#6. Participate in the interview/trial period:
Once you’ve submitted your application, the network may invite you for an interview or a trial period to assess whether your podcast is a good fit. During this process, they will ask questions about your show and your goals as a podcaster.
#7. Sign on the dotted line:
Once a deal has been made, it’s time to sign on the dotted line! Make sure you read over all documents before signing and ensure everything is in order.
#8. Start producing content:
You’re now officially part of the network! Start creating great content and taking advantage of all available resources to maximize your success.
#9. Start collaborating:
You can now start collaborating with other podcasters in the network and use their reach to expand your own. Reach out to them and start discussing ways to work together on projects, podcasts, or any other ideas you may have.
Whether the podcast is hosted in Apple Podcasts or Google Podcasts, these can help podcast hosts join the best podcast network.
Related: How to Work with Other Podcasters
What Should You Look For in a Podcast Network?
When researching potential podcast networks, there are a few key factors to keep in mind:
- How many other podcasters are part of the network? The more popular the network is the better your chance of getting noticed.
- How much support does the network offer? Some networks offer more support than others, such as promotional resources, access to a team of experts, and even revenue-generating opportunities.
- How large is their audience? Knowing how many people are listening to their podcasts is important.
- How Much Ad revenue the network takes? How much ad revenue do they keep, and how much do you get? This can make a big difference in your bottom line.
- How compatible is the network’s content with yours? If a podcast network’s content aligns differently from your show, it may be best to look elsewhere.
- Does the network have an active community of other podcasters and listeners? This can help you find potential collaborators and grow your audience.
- Any Creative Restrictions on Podcasters? Most podcast networks will have some restrictions in place for their podcasters.
- How easy is it to join? Some networks may have an application process, so ensure you understand before signing up.
By taking the time to research potential podcast networks, you can find one that is a great fit for your show. With the right network, you can take advantage of increased exposure, promotional opportunities, and revenue streams.
Where Can You Find Podcasts Network?
There are many ways to find potential podcast networks.
- Social Media: Social media is a great way to find networks. You can search for hashtags like “podcast network” or related keywords on Twitter, Instagram, Facebook, and other platforms to discover potential networks or even individual podcasters who are part of one.
- Online Directories: Many websites list podcast networks and their shows. Podchaser and Buzzsprout are all great resources.
- Search Engines: You can also quickly search on Google or other search engines to find potential podcast networks.
The BEST Podcast Networks to Join
Now that you know how to join a podcast network, it’s time to consider your options. Here are just some of the top podcast networks out there:
- Earwolf – Earwolf is a great option for comedy podcasts, and features popular shows like How Did This Get Made? and Comedy Bang!
- Radiotopia – Radiotopia offers an eclectic variety of podcasts from independent creators worldwide. Popular podcasts on the network include 99% Invisible and The Memory Palace.
- Relay FM – Relay FM is home to many technology-focused podcasts, including Upgrade, Automators, and Clockwise.
- Spotify – Spotify’s podcast network offers podcasters access to their large user base, promotional support, and more.
- Wondery – Wondery is home to some of the most successful podcasts, including Dirty John and Dr. Death.
- PodcastOne – PodcastOne is one of the leading podcast networks, with notable shows like The Adam Carolla Show and How I Built This.
- Audacy – Audacy offers a range of programs and genres, from comedy to sports. Some of the network’s popular shows include The Bill Simmons Podcast and How Did We Get Here?
How Much Does It Cost to Join a Podcast Network?
Joining a podcasting networks can mean that you will have to pay a fee. Some networks offer free membership and access to resources, while others may charge an upfront fee or require podcasters to share revenue with the network.
It’s important to research before signing any agreements and understand exactly what is being offered in exchange for your membership.
What to Do Once You’re a Part of a Podcast Network?
Once you’ve found the perfect podcast network for your show, it’s time to take advantage of its offerings. Here are a few tips on how to make the most out of your new network:
- Take advantage of promotional opportunities – Most podcast networks offer some promotions for their members. Look out for these and take advantage of them whenever possible.
- Connect with other podcasters in the network – Joining a podcast network gives you access to an amazing support system. Reach out to other podcasters in the network and collaborate wherever possible.
- Get involved in discussions and events – Many podcast networks will host regular events or webinars for their members to attend. This can be a great way to stay up-to-date on the latest industry trends and connect with other podcasters.
- Leverage data and analytics – Utilize the data and analytics provided by your podcast network to help improve your show. Analyze user feedback, monitor downloads, and adjust topics accordingly.
Future of Podcast Networks
The podcast industry is growing rapidly, and with it comes more opportunities for podcasters to join networks. As the industry continues to evolve, so will the types of networks available.
We are already seeing a surge in new platforms offering customized services and tailored experiences for podcast creators, as well as new avenues for monetization like subscription-based models or sponsorships.
This is just the beginning – in the years to come, we expect to see even more innovative podcast networks that provide podcasters with valuable resources and support.
Setting Up Your Own Podcast Network
While joining a podcast network can be a great way to propel your podcast, setting up your network is an even bigger undertaking. Fortunately, many services offer support for podcasters looking to start their networks.
Services like Spreaker and Libsyn provide everything you need to host and distribute your podcasts and create your network for promoting and monetizing podcasts.
Joining a podcast network has its advantages:
- Ability to collaborate with other podcasters: When you join a podcast network, you get access to a new group of podcasters. Joining a network can open the door for collaboration and cross-promotion possibilities, which can be invaluable for growing your audience.
- Reach new audiences: By joining an established network with an active community of listeners, you’ll be able to tap into new audiences and grow your listenership.
- Access promotional resources: Many podcast networks offer promotional resources like press releases, newsletters, and show notes to help podcasters promote their shows.
- Generate increased revenue: Podcast networks often offer monetization opportunities through sponsorships and ad revenue.
Related: Podcast Affiliate Programs to Help You Make Money
Alternatives to Podcast Network
There are other ways to promote, monetize and grow your podcast without joining a network. Here are a few alternatives:
- Social Media: Utilizing social media platforms is a great way to reach new audiences and drive traffic to your show.
- Organic Promotion Strategy: Developing an organic promotion strategy can help garner new listeners and build relationships with podcast influencers.
- Cross-Promotion: Reaching out to other podcasters and collaborating on content can expand your reach and promote your show.
- Sponsorship: Sponsorship is a great way to monetize your podcast and provide added value to listeners.
- SEO: Search engine optimization can help drive traffic to your show and increase visibility.
- Subscriber-Only Content: Offering exclusive content to subscribers is another great way to monetize your podcast.
Related: PODCAST PROMOTION: The Complete List (2023)
Conclusion
Joining a podcast network can be incredibly beneficial for podcasters looking to take their show to the next level. With the right platform and guidance, you can use a podcast network to develop an engaged community of listeners, reach new audiences, and even generate increased revenue.
Joining a podcast network can be incredibly rewarding, but it’s important to do your research and ensure that you’re signing up with the right network for you. There are also plenty of alternatives if you need help joining a network.
Whichever route you take, remember to stay focused and keep pushing forward. You can take your podcast to the next level with the right strategy. If you’re ready to take your show from good to great – consider joining a podcast network today!
We hope this article has helped you understand the podcast network business model and know your biggest podcast networks.
Related: How To Build A Podcast Audience
Frequently Asked Questions (FAQs)
Q: How do I find a podcast network?
A: You can start by researching existing networks and looking for ones compatible with your niche. Additionally, you can look at the iTunes Podcasts directory to get an idea of what’s out there.
Q: How much does it cost to join a podcast network?
A: It depends on the type of network and the resources they provide. Some networks may have a flat or subscription fee, while others offer revenue-sharing options.
Q: Is joining a network worth it?
A: Joining a podcast network can be beneficial, but it depends on your individual needs and goals. If you want to reach new audiences, collaborate with other podcasters, and monetize your show, joining a network can pay off. If you want to know how to start a podcast network, we’ve also got you covered.
Q: How do I promote my podcast on a network?
A: Every network is different, so it’s best to check out their website or contact them directly to find out what promotional resources they offer. Some networks may provide press releases, newsletters, and social media support that you can use to market your show. Additionally, you can create promotional plans to get the word out about your podcast.
Related: Grants For Podcasts
