The podcast industry is booming. Recent studies show that in the United States, podcast listening has more than doubled in the last three years. A whopping 51% of Americans listen to podcasts at least once a month, and that number is only going to grow.
Why the surge in popularity? Podcasts are a great way to get information and entertainment while you’re on the go. They’re perfect for commuters, people who work out, or anyone who wants to learn something new without having to read a book. Plus, they’re free and easy to access – all you need is an internet connection and a pair of headphones.
If you’re thinking about starting a podcast, now is the perfect time. The industry is growing rapidly, and there’s plenty of room for new voices. But before you launch your own show, there are a few things you need to know.
In this article, we will discuss some of the most important podcast stats for 2022. So whether you’re a seasoned podcaster or just getting started, read on for all the info you need!
Related: Top 12 Reasons To Start A Podcast
18 Latest Podcast Statistics
1. As of 2021, there are 850,000 active podcasts with a total of 48 million podcast episodes.
Based on this research, that’s a lot of content to sift through! So, where do you even start? The great thing about podcasts is that there’s something for everyone. Whether you’re interested in true crime, self-improvement, or just want something to make you laugh, there’s a podcast out there for you in any popular podcast genre. And with so many options available, you’re sure to find one that you love.
2. Podcasts are available in over a hundred languages.
In recent years, podcasts have become an increasingly popular way to consume content. Whether you’re interested in learning about current events, delving into a new hobby, or simply wanting to be entertained, there’s a podcast out there for you. And with over a hundred languages to choose from according to this research, podcasts are truly a global phenomenon.
Not only does this provide smart speakers from all over the world with access to quality content, but it also helps to break down language barriers. Whether you’re a native English speaker wanting to learn Spanish or a Russian speaker wanting to learn about American culture, there’s your own podcast for you.
3. 2/3 of all podcast fans in America are between the ages of 12 and 34.
That’s a pretty significant number, and it’s not really all that surprising when you think about it. After all, podcasts are relatively cheap and easy to produce, and they offer a unique form of entertainment that’s perfect for on-the-go listening. Plus, with many most popular podcast genres and topics to choose from, there’s bound to be a podcast out there for everyone.
4. On average, podcast listeners spend over 6 hours tuned in each week.
Podcasts have become increasingly popular in recent years, and it’s not hard to see why. They offer a convenient way to stay entertained and informed while on the go. And with so many different shows to choose from, there’s something for everyone.
According to a recent study, the average podcast listener spends over 6 hours tuned in each week. That’s the equivalent of a part-time job! And listeners are incredibly engaged, with most people sticking with a show for an hour or more. Given the popularity of podcasts, it’s clear that they’re here to stay.
5. 1/4th of all consumers aged 55 and up listen to podcasts monthly.
That’s a significant increase from just a few years ago when only 10% of adults in that age group were regular podcast listeners. What’s driving this trend? It could be that older adults are looking for ways to stay connected and engaged with the world around them. With so many options available, it’s easy to find a show that appeals to any interest or preference.
6. More than half of South Koreans listen to podcasts every month.
In South Korea, more than half of the population listens to podcasts every month, according to a recent study. That’s a lot of people tuning in to their favorite shows! And it’s not just Koreans who are avid podcast fans – the popularity of podcasts is growing all over the world. In the United States, for example, podcast listenership has nearly tripled since last year.
7. 36% of American males 12 and over say they listen to podcasts each month.
Based on this research study, that’s a lot of guys tuning in to their favorite shows! So what are all these guys listening to? Well, there’s a podcast for just about everything these days. Whether you’re into sports, comedy, or politics, or just want to stay up-to-date on the latest news, there’s a show for you. And with so many great options out there, it’s easy to find something that interests you.
So why are podcasts so popular with guys? Well, they’re convenient, for one thing. You can listen to them while you’re driving, working out, or even just taking a break from work. And they’re usually pretty affordable, too – many shows are free to download and listen to. Plus, they offer a great way to connect with other people who share your interests.
8. 40% of those under age 55 listen monthly.
For many people, the morning commute is the most dreaded part of the day. But it doesn’t have to be that way! With a little planning, you can turn your commute into a productive (and even enjoyable) part of your day.
One great way to do this is by listening to podcasts. According to a recent study, 40% of people under age 55 listen to podcasts monthly. Whether you’re interested in politics, pop culture, or history, there’s a podcast out there for you. And with such a wide range of topics to choose from, you’re sure to find one that appeals to you.
9. Nearly half of all podcast listeners have a household income in excess of $250,000.
Based on this research study, That’s a pretty impressive statistic! And it’s not surprising, given the popularity of podcasts among busy professionals. After all, they offer a great way to stay up-to-date on the latest news and information while you’re on the go.
Maybe this is because podcasts are the perfect length for a commute or workout. Or maybe it’s because they offer an escape from the daily grind. Whatever the reason, it’s clear that podcasts are popular with people who have a lot of disposable income.
10. In the States, 26% of podcast listeners have completed college.
Well, that’s certainly not the majority, but it’s still a sizable portion of the population. Based on this research study, maybe this is because podcasts are relatively new and people are still trying to catch up on all the great content out there. Or maybe it’s because they offer a more intimate experience than radio or TV. Whatever the reason, it’s clear that podcasts are here to stay.
11. The most popular podcast topic in 2019 was music.
If you’re like most people, you probably spend a lot of time listening to music. But have you ever stopped to think about why you enjoy it so much? It turns out that there’s a lot more to music than just a catchy tune.
In fact, scientists have found that music can have a profound effect on our physical and mental health. Listening to music can lower blood pressure, reduce stress levels, and even improve your sleep quality. And that’s just the tip of the iceberg! With all of these benefits, it’s no wonder that music is one of the most popular topics for podcasts in 2019.
12. Just under half of the podcast listeners tune in from the comfort of their homes.
While many people listen to podcasts while they’re on the go, there are also a sizable number of people who listen from the comfort of their homes. In fact, according to a recent study, just under half of all monthly podcast listeners tune in from home.
This is likely because at-home weekly podcast listeners have more time to dedicate to listening to longer podcasts. And with the average podcast episode being around 45 minutes long, that’s definitely something to consider!
13. Over 58% of listeners admit to doing housework while also listening.
We all have to do chores around the house, and sometimes listening to a podcast can make that time fly by. In fact, over half of listeners say they listen to it while doing some sort of household task. Whether it’s laundry, dishes, or vacuuming, podcasts can be the perfect way to pass the time and get things done.
14. 51% of people said they listen to podcasts while driving.
Listening to podcasts while driving is a great way to stay entertained and informed. It can be hard to find time to keep up with your favorite shows, but listening while you’re driving is a great way to make the most of your time.
And if you’re worried about missing out on the latest episode of your favorite podcast, don’t worry. There are plenty of ways to catch up on old episodes, like subscribing to a podcast app or downloading them onto your phone.
15. Around half have listened to podcasts on a walk.
Podcasts are a great way to stay entertained and informed while getting some fresh air and exercise. Walking is a low-impact form of cardio that can be done just about anywhere, making it the perfect activity to pair with a podcast. During your next walk, consider listening to a podcast. It could make the time fly by!
16. In 2022, revenue from podcast advertisements is expected to grow by 72%.
There’s no doubt about it, podcasts are having a moment. Thanks to the growth of streaming services like Spotify and Apple Podcasts, more people than ever are tuning in to their favorite shows. And as more listeners flock to podcasts, marketers are taking notice. In fact, according to a recent report, podcast advertising revenue is expected to grow by 72% in 2022.
What makes podcasts such an attractive platform for advertisers? For one, they offer a captive podcast audience. People tend to listen to podcasts while they’re doing other activities, such as commuting or working out. This means that they’re less likely to skip ads or fast-forward through them.
Additionally, podcast ads can be highly targeted. Shows often appeal to narrow niches, which makes it easy to reach your ideal customer. And because listeners tend to have a strong connection with their favorite shows, they’re more likely to pay attention to ads that feel like a natural fit.
17. Estimates say that by 2023 advertisement revenue on podcasts will reach two billion dollars.
When it comes to advertising, podcasts are still a relatively new frontier. But that’s changing quickly, as more and more businesses are seeing the potential of this growing platform. The research says that by 2023 advertisement revenue on podcasts will reach two billion dollars. That’s a significant increase from the $487 million generated in 2018.
As the podcast industry continues to grow, so do the opportunities for businesses to reach new audiences. If you’re thinking of incorporating podcasts into your marketing strategy, here are some latest statistics a podcast host should know.
Related: Starting A Business Podcast
18. 38% of podcast listeners have bought something that was mentioned in a show.
That’s higher than the 27% of internet users who have purchased something after seeing it in an ad on social media, according to a report from Edison Research. This stat shows that podcast advertising could be extremely effective in driving sales.
If you’re looking to get your product or service in front of potential customers, starting a podcast could be a great option. And if you’re already podcasting, make sure you’re incorporating sponsorships into your show.
And if you’re a listener, don’t forget that supporting the shows you love by buying from their sponsors helps keep them on the air!
Related: PODCAST PROMOTION: The Complete List
Conclusion
Podcasts are a growing phenomenon with no signs of slowing down. If you’re not already tuning into your favorite shows, now is the time to start. And if you’re a business owner, there are many opportunities to reach new audiences through podcast advertising.
With such enormous potential, it’s essential to stay up-to-date on the latest podcast statistics. By understanding the trends in the industry, podcast hosts can make sure their marketing strategy is ahead of the curve.
What are your thoughts on the future of podcasts? Let us know in the comments below!
Related: 12 Cool Tricks to Grow Your Number of Podcast Listeners
FAQs
How do you find out how many listeners a podcast has?
Depending on the size and popularity of the show, there are a few different ways to estimate its number of listeners.
One method is to look at the show’s download numbers. This information is typically available on the podcast hosting platform or website. For example, Apple Podcasts displays the number of times a show has been downloaded on each episode’s page.
Another way to estimate a podcast’s audience size is to look at its social media following. This number isn’t always an accurate representation of listenership, but it can give you a general idea of the show’s popularity.
Finally, you can try contacting the podcast directly and asking for listener statistics. Many shows are happy to share this information with potential sponsors.
Related: Best Podcast Hosting Platforms
What percentage of podcasts are successful?
It’s difficult to say how many podcasts are successful because there is no clear definition of success. Some shows might consider reaching a certain number of downloads or subscribers a success, while others might define it as making enough money to support themselves.
In general, though, it seems that a small percentage of podcasts achieve widespread popularity. A study found that only 12% of shows have more than 250,000 downloads per episode.
Of course, this doesn’t mean that the other 88% of podcasts are unsuccessful. Many shows have loyal followings and are able to sustain themselves without becoming huge hits. Ultimately, the definition of success is up to each individual podcast.
What is the #1 podcast in 2022?
The Joe Rogan Experience is the most popular podcast in the world and is currently ranked number one on iTunes. It is a weekly show that features interviews with guests from a variety of fields, including comedy, politics, sports, and more.
How many downloads make a successful podcast?
It varies depending on the show’s goals and popularity. For example, the popular business podcast How I Built This had around 2.5 million downloads in just their first month. However, for a new show just starting out, 100 to 200 downloads per episode is considered pretty good.
