Uploading your podcast to multiple platforms is a great way to increase engagement, build a loyal fan base, and experience faster growth.
The more people who listen to your podcast, the quicker it grows, so having it available on multiple platforms gives it the best chance for exposure.
There are a ton of platforms to choose from, so it’s not always easy to know which ones are the best choice. However, with a bit of bit guidance, you can select which one is the best fit for you.
The Best Way To Grow
As stated before, when you upload your podcast to multiple platforms, you’re giving it the best chance possible at getting the exposure needed for optimal growth. People can’t listen to what they can’t find, which is why diversifying is such a successful strategy, especially for newer podcasts. There are dozens of options out there that suit various types of podcasts, so choosing the ones that have the listener base best suited to your genre can give you a leg up and get you started on the right track.
Related: Does My Podcast Need A Website?
What Platforms Should I Upload To?
As many as you can! Your podcast hosting provider may even have options to add to the platforms easily. (e.g. Podbean is normally very helpful)
These are the secondary ones we recommend at Podcast Rocket:
- Amazon Music
- Google Podcasts
- Pocket Casts
- Podcast Addict
- Podcast Republic
- Radio Public
And Soundcloud if you can afford the extra time it takes to upload separately each time.
What About Large Names Like Spotify Or Apple Music?
Uploading to larger platforms like Spotify or Apple Music is a great way to make it available to an incredibly large audience, but there are some downfalls. Due to the high concentration of similar podcasts (even if your niche is relatively small, there are still dozens of others vying for listening time), yours may get lost in the crowd. Also, since the platforms are subscription-based, you won’t reach listeners who don’t want to pay for the service. However, there’s no harm in uploading to these larger, well-known platforms; the more exposure you get, the better!
Should I Remove My Podcast If It Isn’t Drawing In A Lot Of Listeners?
It can be tempting to remove your podcast if it isn’t receiving the attention you’d like it to. Even if your listener or subscriber count is low, don’t rush into removing your podcast too quickly.
You can see if there are ways to draw a larger audience by editing your summary or seeing if you can tweak your content. Check out our guide on how to grow an audience for a new podcast. All in all, give it time to gain traction; the longer you’re on the platform, the better chance you’ll have of seeing growth, even if it is small.
So, What Does It All Mean?
Knowing whether you should upload your podcast to multiple platforms or not comes down to your own preference and reason for having it.
If you’re recording and uploading because you enjoy it and aren’t worried about growth or monetization, then you may not need to worry about utilizing more than one platform at a time.
However, if your goal is to have your podcast grow, become a source of income, and develop a fan base, then choosing multiple platforms to upload on is your best bet.
Don’t get discouraged if you’re not seeing the growth you want using this strategy. Stick with a regular upload schedule and keep at it; sometimes, all it takes to have your podcast become popular is time!