8 Powerful Tips to Master for Success in Podcast Pitching

by | Grow

If you’re an expert on a topic and you’re looking for a way to reach a larger audience, then pitching yourself as a guest on a popular podcast is a great way to do it. To book a spot on a show, you’ll need to send a strong pitch email. This means highlighting your unique perspective and what you can bring to the table.

There are a lot of podcasts out there, and if you’re looking to get booked as a guest, it can be tough to know where to start. So, in this blog post, we laid out eight tips on how to pitch yourself to podcasts and increase your chances of being booked.

Related: PODCAST PROMOTION: The Complete List (2023)

Why You Should Be a Podcast Guest

A podcast is like a Talk Radio Show that you can listen to whenever you want, instead of just when it’s on. So, you can listen to a podcast while driving, working out, doing chores around the house, or even taking a walk. It’s a great way to get information and entertainment while doing other things. And because podcasts are usually downloadable, you can listen to them even if you’re not connected to the Internet.

As a guest on a podcast, you can reach a broad audience of people who are interested in what you have to say. You can also build up your credibility and authority by appearing on popular podcasts. If you’re looking for a new way to reach out to potential clients and customers, appearing on a podcast is a great option.

There’s no question that podcasts are growing in popularity. More and more people are tuning in to their favorite shows every day, and that trend shows no signs of slowing down. As a result, podcasts offer a unique opportunity for businesses to reach their target audiences. Here are more reasons:

Related: These Podcasts are Looking for Guests Like You

You can connect with listeners who are already interested in what you have to say.

In addition, podcasts provide an unfiltered forum for you to share your messages and build trust with your audience. So, if you’re looking for a way to reach your target market, consider getting featured on a podcast. It might be the best way to connect with the people who matter most to your business.

It is one of the best ways to grow your audience and build your brand.

Unlike other forms of media, podcasts offer a unique opportunity for intimacy and connection. Listeners feel like they know you and are more likely to trust your recommendations and insights. Moreover, appearing on a well-known podcast can help you tap into new markets and expand your reach. So, if you’re looking for a way to take your business to the next level, don’t overlook the power of podcasts.

Related: 12 Cool Tricks to Grow Your Number of Podcast Listeners

It allows you to bond with the listeners.

You can keep them engaged and coming back for more by appearing on a series of episodes. In addition, podcast hosts have a special bond with their listeners that you can take advantage of. As a result, getting featured on podcasts is an essential way to reach your target audience.

Podcasts are evergreen content.

This means they have a long shelf life and can be enjoyed by listeners long after they’re first published. When listeners find a new podcast, they often binge-listen to past episodes. Also, podcasts offer a unique opportunity to connect with potential customers in a meaningful way.

Related: How to Find Out the Number of Podcast Listeners a Podcast Has

It allows you to build rapport with your audience.

Unlike most other forms of marketing, podcasts allow you to have an in-depth conversation with your audience and build a rapport with them over time.

Podcasts are an excellent way to reach a new audience.

Because podcast listeners are typically highly engaged with the medium, appearing on a popular show can introduce your business to thousands of new potential customers. So, if you’re looking for a way to connect with your target market and build your brand awareness, appearing on podcasts is a great option.

Related: What is the Purpose of a Podcast?

Who can Benefit from These Tips on Podcast Pitching?

If you’re the sort of person who is always coming up with new ideas and stories, or if you’re passionate about solving people’s problems, then podcasts could be a great way to reach new audiences. Maybe you’re a founder or creator with an inspiring story to tell or a brand representative with a unique perspective. Perhaps you’re a public relations agent looking for new ways to get your clients’ stories out there or a marketing agent who wants to try something different to reach potential customers. Or maybe you’re an author, keynote speaker, charity representative, or influencer looking for even more ways to connect with people. If any of these sounds like you, keep reading for tips on making your pitch irresistible to podcast producers.

Related: STARTING A BUSINESS PODCAST IN 2022: The Complete Step by Step Guide

How to Craft a Good Podcast Pitch

A podcast pitch is essentially a sales pitch, and like any good sales pitch, it should be clear, concise, and persuasive. The best way to make your pitch stand out is to be creative and personalize it for the specific podcast you’re targeting. Remember, the goal is to show how you would be a valuable asset to the podcast, not just how the podcast would be a platform for you to promote your work. With that in mind, here are eight tips for crafting a killer podcast pitch:

1. Do your research

Make sure you’re familiar with the podcast before you start pitching. What kind of topics do they cover? What’s their tone? What kind of guests do they typically have? The more you know about the podcast, the easier it will be to make a compelling case for why you would be a great fit. And who knows, maybe you’ll even enjoy the podcast so much that you’ll become a regular listener!

2. Keep it brief

Your pitch should be no more than a few paragraphs, preferably just one or two sentences. Be clear and to the point; if your pitch is too long or rambling, it’s likely to get lost in the recipient’s inbox.

3. Highlight your unique perspective

What makes you qualified to speak on the topic at hand? Why would your viewpoint be of interest to the podcast’s audience? If you can answer these questions in your pitch, you’ll be well on your way to catching the attention of potential hosts.

4. What to include in your podcast email pitch

When reaching out to potential podcast hosts, it’s essential to include all the critical information they need to decide whether or not to have you on as a guest. In each pitch email, you should include:

  • Why you are sending the email (e.g., you heard the host is looking for new guests),
  • Why the person’s audience should care about your topic, and
  • Why are you the perfect person to talk to about this topic?

Including all of this information in your initial pitch will increase your chances of being invited as a guest. And who doesn’t love talking about themselves? So, it’s a win-win situation.

5. Be specific for each show

When pitching a podcast, specificity is critical. A generic pitch will be spotted a mile away, so it’s essential to tailor your email to the podcast you’re interested in. Mention a recent episode you listened to and what you liked about it. Be genuine in your enthusiasm for the show and explain why you would be a great guest. Podcast hosts know their shows inside out, so if you can demonstrate that you’re a big fan, you’re more likely to make a favorable impression.

6. Write a Grab Attention Subject Line

A great podcast email pitch starts with an attention-grabbing subject line. Like a headline, your subject line must be clear and concise while piquing the reader’s interest. The host wants to get exactly what you’re offering and if it’s worth their time to open your email. Begin with the words ‘Podcast Pitch’, followed by the title of your presentation in ten words or less. This will help the host quickly determine if your pitch might be a good fit for their show. If so, they’ll be more likely to give it a closer look. So, when crafting your next podcast pitch, remember to keep your subject line straightforward and to the point.

7. Make sure your email stands out in a crowded inbox

Here are some surefire ways:

First, make it easy for the recipient to reply. No one likes feeling like they’re being ignored, so make it clear that you’re interested in hearing back. Include a question or two to encourage a response and ensure your contact information is included.

Second, ensure that you’ve sent your email to the right person. This may seem like a no-brainer, but you’d be surprised how often people mix up email addresses. Double-check the recipient’s address before you hit send.

Finally, include your contact information and best social media links. If the recipient wants to follow up with you, they should be able to find your contact details easily. And if they want to learn more about you or your work, include links to your website or social media profiles. By making it easy for recipients to find more information about you, you increase the chances of turning a casual acquaintance into a valuable connection.

8. Be polite and professional

Remember to be polite and professional in your pitch – after all, you’re trying to make a good impression!

With these tips in mind, you’ll be sure to land that dream podcast guest spot in no time.

How to Connect with the Podcast Host

There’s nothing worse than getting a pitch from a stranger. It’s even worse when that pitch is for a podcast. So, before you reach out to that dream podcaster you’ve been dying to have on their show, take the time to connect with them on social media. If you can engage in some genuine back-and-forth conversation – even better. Once you’ve broken the ice, you can give the podcaster a heads up when it’s time to make your pitch. That way, your email won’t come as a total surprise, and it might just stand a chance against all of the other pitches in the podcaster’s inbox.

Related: How To Join a Podcast Network? 

Follow Up is Essential

Here’s the thing about pitching – even if you have the best pitch in the world, it will not land unless you follow up. And yet so many people forget this crucial step. They get busy or think they’ll seem pushy, and before they know it, the opportunity has passed them. If you want to impact your pitch, you need to be persistent. Follow up with your contact, ensure they’re catching you at a good time, and keep the conversation going until you land that yes. Because in pitching, as in life, it’s not only about what you say – it’s also about how you say it. And following up is critical.

Podcast Pitching 101: Don’t Make These Common Mistakes!

If you’re considering pitching a podcast, there are a few mistakes you’ll want to avoid.

  1. Firstly, don’t make the pitch all about you. This is your chance to sell the podcast, so focus on what makes it unique and exciting.
  2. Secondly, don’t use a template without making changes to send out pitches. Personalize each one to fit the specific podcast you’re targeting. Otherwise, it’ll be obvious you’re just mass-emailing a bunch of different shows.
  3. Thirdly, ensure you listen to an episode or two before writing your pitch. You need to know the tone and style of the show so that you can match your pitch accordingly.
  4. And fourthly, do your research. Know who the host is, what topics they typically cover, and how your podcast fits in.

If you can avoid these mistakes, you’ll be well on landing that perfect podcast gig.

Here is an example of a Podcast Pitch Body

“I’d like to share my experiences retraining aggressive dogs into family-friendly pets. These programs have been very successful, and I think they would be perfect for your audience.

My name is Joseph Spencer, and I run a dog service that specializes in helping shy, aggressive, or abused dogs find homes. We’ve been successful at rehoming them 95% of the time.

We’ve met some characters you can’t help but fall in love with. The most memorable was this little bulldog who never missed an opportunity to jump into our bubbles no matter how many times we tried pushing him away.

I’m no Cesar Millan, but I know a thing or two about training dogs – from personal experience and observing other people’s dogs. I’ll share my top ten tips for training dogs, along with some stories of how those tips have helped me in the past.

I’ll be sure to share your episode with my 10,000 Facebook fans. We’ll also post pictures of some dogs demonstrating the techniques they learn in this video on Instagram so people can see how to do it.”

Here is an example of a Podcast Pitch Introduction

Hi {Name of Host},

I’ve been listening to your podcast “All About Dogs” and was thrilled by the amount of helpful advice on each episode. After hearing Michael’s episode about supplementing a German Shepherd’s diet with proper nutrition for their coat health (which has made such an impact), my family decided that it would be worthwhile to try feeding our two pups more natural foods too!

Use Rephonic to get templates.

If you’re looking for more ways to get featured on podcasts, Rephonic has you covered. With their app, you can access a library of winning templates that will help you save time and get noticed by more podcasts. Just choose the template that best fits your needs, fill in the blanks, and you’re ready to go! Plus, their templates are always up to date with the latest podcasting trends, so you can be confident that you’re using the most effective outreach approach possible.

Imagine Rephonic as your English butler, holding all the right tools for you to succeed in your podcasting outreach endeavors. You can customize each one with just a few clicks to fit your needs perfectly. And before you hit send, be sure to check out the show’s stats on Rephonic. You can see how many listeners there are, also, chart rankings, social follower count, and more.


If you’re interested in podcasting, the first step is learning how to pitch yourself as a potential guest. After all, even the most popular podcasts need fresh voices and perspectives to stay interesting. Next, however, you must only pitch yourself to podcasts to which you know you can add value. For example, there’s no point in reaching out to a cooking show if you have nothing to contribute on the subject of food. Likewise, a gaming podcast is unlikely to be interested in hearing from you unless you’re an experienced gamer with some valuable insights to share. The key is to be strategic and focus your pitches on podcasts that generously fit your skills and expertise. You’ll eventually find the perfect home for your audio contributions with consistency and perseverance.