Are you a podcaster looking for new ways to promote your show? Creating a podcast Instagram post can be an excellent way to do that!
With over one billion active users logging in every month, the platform offers access to a vast and engaged audience, giving your podcast the exposure it needs.
However, mastering Instagram is more challenging than simply setting up an account and sharing link after link – there’s more involved if you want to maximize its potential.
This blog post will dive into how podcasters can use Instagram effectively to increase their reach and promote their show. So let’s get started!
Related: PODCAST PROMOTION: The Complete List
Contents
Why Instagram is a Good Choice to Promote Podcasts
Instagram is an ever-growing social media platform and one of the best ways to reach your target audience – especially if you’re in the creative industry.
With its visual-first approach, the platform is perfect for sharing snippets of your podcast and creating engaging visuals to capture people’s attention. You can use it to share a short podcast clip, behind-the-scenes snippets, or even snippets of upcoming episodes.
With the addition of stories, Instagram has made it even easier for podcasters to reach their audience. It’s also a great way to build relationships and gain followers through meaningful conversations, which increases the chances of them tuning into your podcast.
There are several key benefits of using Instagram for podcast promotion:
Visibility
By promoting your podcast on Instagram, you’re giving it more visibility and getting your content in front of a larger audience.
Engagement
Because Instagram is a visual-first platform, it allows you to engage with your audience more meaningfully.
Social Proof
When you share snippets of your podcast on Instagram, you’re giving potential listeners a chance to listen and get an idea of your show.
Credibility
By engaging with your followers on Instagram, you’re building relationships and credibility as a podcaster.
Networking Opportunities
Instagram is also a great place to connect with other podcast hosts, influencers, and industry professionals who can help promote your show or provide valuable advice.
Related: How To Build A Podcast Audience
How to Promote Your Podcast on Instagram?
Do you want to use Instagram to promote your podcast? Here’s how you can do it!
Start by creating a dedicated Instagram account for your podcast
It’s important to create an Instagram account specifically for your podcast. This will help you establish a clear identity for your show and attract the right audience. Here is how you can create a dedicated Instagram account for your podcast:
Choose a catchy, appropriate name.
Your podcast name should be catchy and easily recognizable, so pick something that will stand out. Here’s a list of podcast name ideas and how to choose the best podcast name.
Create an eye-catching profile image.
Your image should capture your podcast’s identity.
Create an informative bio.
Create an engaging and informative Instagram bio that highlights the purpose of your podcast and makes it easy for people to understand.
Link to your podcast website and other relevant links.
Include a podcast link or episode link in your bio and any other useful links, such as your social media accounts or your RSS feed. You may be interested to read our guide on how to create RSS feed for your podcast.
Start building an engaged following
Once you’ve set up your account, it’s time to start growing your audience and engaging with them.
Posting regularly will help keep your followers interested and encourages engagement.
Respond to comments and answer any questions they may have.
Relevant hashtags can also help you reach a wider audience and increase engagement. Make sure to research popular hashtags related to podcasts and use them in your posts.
Leverage Instagram Stories
Instagram stories are perfect for sharing snippets of your podcast and creating engaging visuals to capture people’s attention.
You can use Instagram story to share short clips of upcoming episodes, behind-the-scenes snippets, or special announcements about the show.
Stories can also be used to create polls and quizzes that will help you connect with your followers on a more personal level.
Utilize Instagram Live
Instagram Live is a great way to engage with your followers in real time and share snippets of upcoming episodes.
Going live on Instagram also helps you build personal relationships with your followers and gives them an inside look into the behind-the-scenes of your podcast.
Take advantage of IGTV
IGTV is a feature that allows you to upload full-length videos up to 10 minutes in length.
This makes it perfect for promoting your podcast, as you can post snippets of upcoming episodes, behind-the-scenes footage, or even mini-interviews with guests.
Create Teasers For Upcoming Episodes
Creating teasers for upcoming podcast episodes is a great way to get people excited about what’s coming up and generate anticipation for future episodes.
You can create 15-30 second clips from the episode that highlights some of the topics discussed in the show and share them on Instagram as an appetizer for your listeners and get them excited about the upcoming episode.
Engage with Your Audience
Engaging with your audience is one of the best ways to build relationships and keep them interested in your podcast.
You can use Instagram’s direct messaging feature to connect with your followers, answer their questions, and address any feedback they may have.
You can also use Instagram’s polling feature to get their opinion on various topics concerning your show or even take suggestions for future episodes.
Invest In Sponsored Content
Sponsored content is a great way to increase brand awareness and reach new audiences.
You can partner with brands related to your podcast topic for sponsored posts or even use Instagram’s ads manager to create targeted ads.
These sponsored content pieces should be engaging and informative as they’re meant to attract new listeners to your show.
By taking advantage of the tools that Instagram provides, podcasters can increase their reach and promote their shows to a wider audience.
Related: How to Get Podcast Sponsors
How to Create Engaging Podcast Instagram Posts
Creating engaging podcast Instagram posts is the key to increasing your reach and promoting your show. Here are some tips to help you create content that will grab the attention of your followers:
Find out what type of content your audience wants to see
Do research, find out what type of content your audience enjoys and resonates with them the most, and create content that appeals to their interests and needs.
Use visuals to grab attention
Visuals are an important element of any Instagram post and can help capture people’s attention. You can use compelling visuals such as photos, videos, GIFs, or illustrations to make your posts more engaging.
Use effective hashtags
Hashtags are a great way to get more eyes on your posts and increase engagement. Research relevant, popular hashtags related to podcasts or other topics pertinent to your show.
Cross-promote on other social media platforms
Remember to cross-promote your Instagram posts on other social media platforms like Twitter. This can help you spread the reach of your podcast even further and increase engagement with potential listeners.
Aim to be creative and unique
Try to stand out and develop creative ideas for your posts. Think outside of the box and be unique to engage people.
Keep it short and sweet
Instagram posts should be short and to the point, so ensure your messages are concise and straight to the point.
Ask questions in your captions to spark conversations
Asking questions in captions is a great way to spark conversations with your followers. This can help you build relationships with your audience and gain valuable feedback on your podcast.
Feature guests, behind-the-scenes clips, or snippets of upcoming episodes
Show off the guests on your podcast and feature behind-the-scenes clips or snippets of upcoming episodes to give your followers a sneak peek of what’s in store. This can increase listeners and build anticipation for your next episode.
Run contests or giveaways
Running contests or giveaways can be a great way to engage your followers and incentivize them to spread the word about your podcast and get more people to listen in.
Share interesting facts about your podcast
Sharing interesting facts and stories about it can help you connect with your followers on a more personal level and build trust with them.
Related: Cool Tricks to Grow Your Number of Podcast Listeners
How to Post Podcast Audio on Instagram
Yes, you can post your podcast on Instagram. You can share links to your episodes in the captions of your posts and Instagram stories or even upload audio files directly to the platform. The podcast Instagram post will allow users to listen to your podcast without ever leaving Instagram.
Headliner is one of the most complete and used platforms to convert a podcast into a clip. It enables you to create short audio clips (aka “audiograms”) to promote your latest episode or your whole podcast and share it on social media. Specifically, Headliner offers a very easy-to-use app to share your podcast to Instagram feed or stories.
Convert your episode into a Headliner audiogram
Creating a podcast audiogram with Headliner is easy. Just upload your podcast episode, pick some visuals to accompany the audio file, choose a theme, and customize the text to capture your followers’ attention.
Once you’re happy with the results, click ‘Export’ and select Instagram as your desired destination platform for the audiogram.
The headliner will then generate a ready-to-upload podcast audiogram for Instagram that you can share with your followers directly from the Headliner app or download and upload to Instagram.
To get the most visibility for your hard work, we suggest sharing your podcast episode on Instagram in both stories and video posts. With Headliner’s easy-to-use platform, you can quickly adapt the video to ensure optimal performance with either format. Utilizing all available platforms increases engagement opportunities and leads to greater success!
Tips to Track the Performance On Instagram
You can track the performance of your podcast’s promotion on Instagram in several ways:
Using Instagram Insights
Open the Instagram app and tap the ‘Insights’ tab at the top of your profile page. This will give you an overview of how many people have seen and interacted with your posts, enabling you to track your progress and identify areas for improvement.
Third-Party Analytics
Using a third-party analytics platform such as Sprout Social or Hootsuite can provide more detailed insights into the performance of your podcast’s promotion on Instagram. With these tools, you can easily measure important metrics like follower growth and engagement rate to ensure that your efforts are paying off.
Instagram Ads
You can also use Instagram Ads to track the performance of your podcast’s promotion on Instagram. With Instagram Ads, you can create targeted campaigns for specific audiences and measure their success. You can get insights on click-through rates, cost per action (CPA), and ROI to track your campaigns’ performance. Moreover, you can use A/B testing to compare the results of different versions of ads to determine which ones are performing better.
Related: Understanding Instagram’s Business Category for Podcasters
Conclusion
Instagram is a great platform to promote your podcast, as it offers access to a highly engaged audience and allows you to share multimedia content easily.
To make the most of Instagram, be sure to use captions, feature guests or snippets of upcoming episodes, run contests or giveaways, share interesting facts about your podcast, and track the performance of your promotion with insights or third-party analytics.
With the right strategy, you can leverage Instagram to increase your reach and get more people listening in. We hope this guide has helped. Thanks for reading!
Related: How To Craft A Podcast Strategy
Frequently Asked Questions (FAQs)
Q: Can I post my podcast on Instagram?
A: Yes, you can post your own podcast on Instagram by sharing links to your episodes in captions or uploading audio files directly to the platform.
Q: How can I track the performance of my podcast’s promotion on Instagram?
A: You can use Instagram Insights, third-party analytics platforms, or Instagram Ads to track the performance of your podcast’s promotion. These will provide insights into follower growth and engagement, click-through rates, cost per action (CPA), and ROI. A/B testing is also a great way to compare the results of different versions of ads to see which ones are performing better.
Q: How can I make the most of Instagram for podcast promotion?
A: To get the maximum benefit from promoting your podcast on Instagram, be sure to use captions, feature guests or snippets of upcoming episodes, run contests or giveaways, share interesting facts about your podcast, and track the performance of your promotion with insights or third-party analytics. With a careful strategy and some creative content, you can increase your podcast’s reach on this powerful platform.
