And if there was ever any doubt that Podcasts are here to stay, 2020 banished it for good. More than 100 million people in America listened to Podcasts last year. Podcast listeners tend to stay loyal long term, so this growth is likely to be sustained.
2020 speeded up the development of all things digital marketing. It was like we experienced 5 years’ worth of evolution in one year.
Podcasts are so good because people can listen while they do other things: house chores, exercise, or driving.
Related: The 40 Best Podcasts You Need to Listen to in 2023
Contents
#6: The Tim Ferriss Show
The Tim Ferriss Show
Ever since his best-selling book The 4-Hour workweek came out in 2007, Tim Ferris has not slowed down. The book is now printed in more than 40 languages and he continues to offer business insights and interesting conversations with business moguls on his podcast.
Why you want to listen in:
Tim Ferris’ podcasts are so value-packed that you may very well find that time flies while you are listening. Newsweek calls him a ‘human guinea pig’ because he is so good at delving into the tactics behind the world’s best performers.
#5: Hello Seven
Hello Seven Podcast
Rachel Rodger’s Hello7 is a unique podcast that focuses on women making it to the seven-figure mark.
Why you want to listen in:
Women’s podcasts are a dime a dozen, but Rachel Rodger’s is unique. No one else tackles the gender pay gap in such a practical way. Women have complained for decades about working harder and earning less money. Rachel Rodgers offers women a practical roadmap to a 7 figure income.
Women earn only 4% of business revenue, even though they own 40% of businesses. Women are more likely to be poor, and fewer women than men earn a six figure income. Rachel Rodgers founded Hello7 to help women who don’t want to play small anymore.
#4: HBR Idea Cast
HBR Idea Cast
HBR’s Ideacast has now produced 777 episodes of consistently good content. The crew of the HBR IdeaCast provides useful content for business leaders and managers.
Why you want to listen in:
Editor Sarah Green Carmichael hosts riveting conversations with a variety of newsmakers. Each episode is dedicated to a single topic. IdeaCast goes beyond marketing and management to cover other themes relevant to your life.
#3: The ShiftShapers Podcast
The Shift Shapers Podcast
Thousands of insurance professionals and people from in retail, wholesale, and technology follow David Saltzman’s Shiftshapers podcast. He explores the evolution of the insurance industry. What new products, services, practices, and business models are emerging?
Why you want to listen in:
Shiftshapers is versatile. Saltzman draws on his vast experience to offer his audience an all-rounded perspective on success; from business to family, and work-life balance.
#2: The $100 MBA
The $100 MBA Show
If you are tired of listening to entrepreneurs talk about how they made it without telling you how you can achieve the same feat, you might want to give the $100 MBA a listen.
Why you want to listen in:
Omar’s podcast is short and sweet and full of the information you can act on. It is no wonder that many of the podcast episode titles start with words like ‘How,’ ‘Why,’ and ‘What.’
#1: Side Hustle Pro
Side Hustle Pro Podcast
Nicaila Matthews Okome built a profitable business from what was just a side hustle. She talks to black women who have succeeded in doing the same thing.
Why you want to listen in:
Side Hustle Pro may seem like a niche product, but most of the content is universal. Anyone who is building a business can relate to the experiences of Nicaila who built her business while starting a family, and turned her own podcast from a hobby into a profitable business.
You can also learn lessons from her guests about things like mixing business and friendship, marketing your own products: even attracting celebrity clients and getting your products on the shelves of major retailers.
You may also be interested in: Top 15 Marketing Agencies for Small Businesses.
Conclusion
So, there you have it, if you are looking for the best business podcasts to dive deep into entrepreneurship, this is the list we would go for.
Turning over to you. Which podcast do you like to listen to most?
Let us know in the comments below.
What about your podcast?
Maybe it should be you on this list.
If you are a startup or small business and looking to expand your content marketing efforts to attract more of the right clients, podcasting for businesses can help with that.
Need help getting started?
Podcast Rocket can help you with your podcasting needs tailored to your business. Our Podcast Strategy is designed to unearth the right strategy for your business and set measurable success metrics so you know if you are hitting your target goals for your business.
So what are you waiting for?
Contact us today. Attract more of the right clients.
