Launch your Podcast Successfully

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Afraid Nobody Will Listen?

  • Not sure how to best attract your ideal clients
  • Or how you’ll meet your business and marketing goals
  • All other agencies focus on hobbyist podcasting

Recipe For Success

  • Simple, step by step process
  • Design your content around your ideal clients
  • Build your podcast to support your business
“Brand, Customer And Market Analysis Guarantees Your Podcast Will Connect With The Right Audience”

It All Starts With A Plan

Who are you?

What attributes describe your brand?
What makes you unique?
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A brand analysis is core to understand what is your unique value proposition. We’ll use this information to differentiate you in the marketplace.

Who are your ideal clients?

What are their needs and how can we meet them?

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Understanding who your customers are and what they are looking for outside of their contact with your brand will allow us to create content that will attract them to your future podcast.

What are your goals?

How does the podcast support your marketing and business goals?

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Your revenue, awareness and intangible goals have to be clear in order to find opportunities for the podcast to help reach them.

Where do you sit within the market?

What do you bring to the table that your competitors don’t?

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Your services, carisma, personality, style, all these create unique differentiators that can help your brand stand out in a crowded market place.

What should you talk about?

Now we are ready to define the topics for your episodes
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Identifying your customer needs, your business goals and your unique traits will help come up with core topics to talk about in the podcast that will set you for success.

And Then We Get To Work

The 3 Most Important Episodes

We help you record and structure your first 3 episodes for launch

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A rookie mistake is to launch with one episode. Instead we’ll make sure to launch with an introductory episode we’ll help you craft along with two more episodes we’ll help you choose from the core topics we identified during the planning phase.

Cover Art That Stands Out

We design a cover art that engages your ideal client

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We’ll use the previous work we did to create a visual that will resonate with your ideal clients.

Social Media Assets That Engage

We create assets that engage your ideal clients on social media

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This includes audiograms, episode posts & quotes that will resonate with your ideal clients for a great launch.

Stress Free Setup

We guide you on what gear to use and take care of platform setups
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Seamlessly start working on your podcast without having to worry about the technical aspects. Podcast hosting, episode distribution, microphones, software, we take care of all of it for you.

Virtual Launch Party

We organise a party so you can celebrate with your audience

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We invite your guests from your email list, set up the virtual party launch and can even host it for you for maximum exposure on the day. Perfect to get those early reviews and downloads to get to the top of the rakings.

Skyrocket Your Business Podcast

Annie & Leah from Lactation Business Coaching
Annie & Leah
Lactation Business Coaching
We were trying to figure out where we were taking our listeners, and how to monetize our audience. I liked the professionalism of the whole experience, it felt seamless and professional and I didn’t fear that things would fall through the cracks. We have a much clearer vision of how we can structure our next steps and be strategic about the choices we make so we’re not spinning our wheels or putting energy in the wrong place. [If we had ignored the challenges we would have been] Spending time and energy and not seeing any ROI. Absolutely exceeded expectations!
George Beesley from Call To Adventure
George Beesley
Call To Adventure
With the increasingly saturated world of podcast it’s more important than ever to put out a high quality show. I wanted to work through everything from strategy to episode design but wanted some guidance from the experts. [I was afraid that if I didn’t, I would have had] Fewer listeners and a worse show. The sessions were incredibly detailed and took a very structured approach that meant we left no stone unturned. I found the sessions incredibly useful and really valued the input from Podcast Rocket. I’m blown away by how much value this has added. I couldn’t recommend them highly enough. If you’re looking for assistance / input on your podcast or even branding more generally, these are the guys to go for!
Dr Aditi
Dr Aditi, OT
Co-host of The ABA & OT Podcast
Before discovering Podcast Rocket I was struggling with the oragnizational aspects of starting and launching a podcast. The whole process was overwhelming and I almost did not do it. Podcast Rocket’s well laid out plan of action in a powerpoint was what sold it for me. I went through the process and I was able to launch a podcast successfully. It was when I saw the first spike in the number of downloads that I realised it was working. Now that I regularly run a podcast it feels less stressful and more manageable. The staff at Podcast rocket have consistently gone above and beyond to help us reach our goals as novel Podcasters!

Annie & Leah
Lactation Business Coaching

We were trying to figure out where we were taking our listeners, and how to monetize our audience. I liked the professionalism of the whole experience, it felt seamless and professional and I didn’t fear that things would fall through the cracks. We have a much clearer vision of how we can structure our next steps and be strategic about the choices we make so we’re not spinning our wheels or putting energy in the wrong place. [If we had ignored the challenges we would have been] Spending time and energy and not seeing any ROI. Absolutely exceeded expectations!

George Beesley
Call To Adventure

With the increasingly saturated world of podcast it’s more important than ever to put out a high quality show. I wanted to work through everything from strategy to episode design but wanted some guidance from the experts. [I was afraid that if I didn’t, I would have had] Fewer listeners and a worse show. The sessions were incredibly detailed and took a very structured approach that meant we left no stone unturned. I found the sessions incredibly useful and really valued the input from Podcast Rocket. I’m blown away by how much value this has added. I couldn’t recommend them highly enough. If you’re looking for assistance / input on your podcast or even branding more generally, these are the guys to go for!

Dr Aditi

Dr Aditi, OT
Co-host of The ABA & OT Podcast

Before discovering Podcast Rocket I was struggling with the oragnizational aspects of starting and launching a podcast. The whole process was overwhelming and I almost did not do it. Podcast Rocket’s well laid out plan of action in a powerpoint was what sold it for me. I went through the process and I was able to launch a podcast successfully. It was when I saw the first spike in the number of downloads that I realised it was working. Now that I regularly run a podcast it feels less stressful and more manageable. The staff at Podcast rocket have consistently gone above and beyond to help us reach our goals as novel Podcasters!

Organizations We Are Proud To Work With

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Don’t Launch Blindly

Ready For Launch

* If you decide to continue with The Launch Plan after our call, we’ll discount the price of this call from The Launch Plan.

The Successful Podcast Launch Guide

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Order The Strategy Call

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We Plan the Perfect Launch

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You Launch with Confidence

Frequently Asked Questions

What's included in the Strategy Call?

We’ll go over your idea and how a podcast could help your business. Specifically how the podcast will help you achieve your business and marketing goals in terms of revenue, awareness and intangibles.

We’ll also walk you through the plan workbook and go through one of the following during the session so you get the most value out of the call:

  • Defining your Ideal Listeners
  • Establishing Your Unique Value Proposition
  • Aligning the Podcast with Your Business Goals
  • Designing an Effective Podcast Brand
  • Performing a Podcast Market Analysis
  • Microphones, Software & Setup
  • Lead Generation Strategies
  • Podcast Promotion & Marketing

* And if you decide to order the full Plan after this call, we’ll discount the price of this call from the Plan price.

Can I order the deliverables without ordering The Launch Plan?

No. The deliverables are the easy part of the launch. If you know what you need to succeed, there are services out there that will do this for you for a much more competitive price.

But we don’t like leaving such costly and important part of your marketing and business goals that is the podcast launch to chance. That’s why we don’t have an option to do deliverables only as we wouldn’t know how to approach the cover art or the episode topics to successfully attract your ideal clients and meet your goals.

What can I expect when ordering The Launch Plan?

We will get in touch with you to schedule a series of meetings to go over The Launch Plan. Normally we do two 3 hour meetings with your key stakeholders. For small businesses this may only be the owner of the business. For larger organizations this may include your C-Level and/or Manging Directors in Marketing, Finance, Operations, etc.

This is what these sessions typically look like:

Session 1 (2h30)
Introduction & Team Alignment (10 min)
Brand Attributes (40 min)
Customer Profiles (40 min)
Goals Prioritization (40 min)
Questions & Next Steps (20 min)

Session 2 (3h)
Attribute Clustering (40 min)
Data Matching (45 min)
Impact Narrative (60 min)
QA & Reflection (30 min)

Once we’ve completed the above, our team will go away and work on some offline areas to complete The Launch Plan:

  • Market Analysis including SWOT Analysis
  • Podcast Core Topics
  • Podcast Format variations
  • Microphones & Gear
  • Instructions & Next Steps

This will result in a comprehensive report that lists the steps for any team, us or otherwise, to complete a successful podcast launch and future roadmap.

What does The Launch Plan look like once completed?

You can see an example of the work we did for Call To Adventure, a service that focuses on supplying sustainable adventure tours for small groups.

Why are the The Deliverables not a fixed price?

A typical launch including:

  • Cover Art
  • Podcast Hosting + RSS Setup
  • Editing + Shownotes + Publish for the first 3 episodes
  • Social Media episode images for the first 3 episodes
  • One Audiogram for the launch
  • Launch Party

Costs $2,000.

Additional requirements increase costs. These are some of the tasks we’ve done for other clients in the past:

  • Full Social Media Management
  • More audiograms
  • Image quotes from the episodes
  • Transcriptions
  • Articles from the episodes
  • Setup Email Marketing Software
  • Manage the newsletters going up to launch
  • Dedicated Podcast Producer to find guests, research topics and write questions
  • And many more…

Inquire about what we can do to improve the chances of success of your podcast launch.

Free Guide

5 Secrets of Successful Business Podcasts

  • Generate new leads
  • Reach your marketing goals
  • Engage with your ideal clients

    Would You Prefer To Talk?

    For Enterprise Pricing or Different Needs, Schedule A Call Below And We’ll Be Happy To Help.